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Chapter 2. Layers of ethos
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Chapters in this book
- Prelim pages i
- Table of contents v
- Acknowledgements ix
- List of figures xi
- Chapter 1. Preliminaries 1
-
Part I. Ethos
- Chapter 2. Layers of ethos 27
- Chapter 3. The conceptual ecology of ethos 59
-
Part II. Logos
- Chapter 4. Logos as representation 93
- Chapter 5. Logos as conceptual mapping 123
-
Part III. Pathos
- Chapter 6. Rhetorical ambience 153
- Chapter 7. Political resonance 179
- Chapter 8. Conclusion 203
- References 211
- Appendix A. Transcription conventions used in this book 227
- Appendix B. Excerpt from Theresa May’s speech to the 2015 Conservative Party conference 229
- Appendix C. The lessons of history for Jeremy Corbyn 231
- Index 233
Chapters in this book
- Prelim pages i
- Table of contents v
- Acknowledgements ix
- List of figures xi
- Chapter 1. Preliminaries 1
-
Part I. Ethos
- Chapter 2. Layers of ethos 27
- Chapter 3. The conceptual ecology of ethos 59
-
Part II. Logos
- Chapter 4. Logos as representation 93
- Chapter 5. Logos as conceptual mapping 123
-
Part III. Pathos
- Chapter 6. Rhetorical ambience 153
- Chapter 7. Political resonance 179
- Chapter 8. Conclusion 203
- References 211
- Appendix A. Transcription conventions used in this book 227
- Appendix B. Excerpt from Theresa May’s speech to the 2015 Conservative Party conference 229
- Appendix C. The lessons of history for Jeremy Corbyn 231
- Index 233