Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Acknowledgements ix
4. List of figures xi
5. Chapter 1. Preliminaries 1
6. Part I. Ethos
7. Chapter 2. Layers of ethos 27
8. Chapter 3. The conceptual ecology of ethos 59
9. Part II. Logos
10. Chapter 4. Logos as representation 93
11. Chapter 5. Logos as conceptual mapping 123
12. Part III. Pathos
13. Chapter 6. Rhetorical ambience 153
14. Chapter 7. Political resonance 179
15. Chapter 8. Conclusion 203
16. References 211
17. Appendix A. Transcription conventions used in this book 227
18. Appendix B. Excerpt from Theresa May’s speech to the 2015 Conservative Party conference 229
19. Appendix C. The lessons of history for Jeremy Corbyn 231
20. Index 233