Iconicity in Brand Names

Kapitel in diesem Buch

1. Prelim pages i
2. Table of contents v
3. Preface ix
4. Acknowledgements xi
5. List of contributors xiii
6. Introduction: Iconicity as a Creative Force in Language Use xv
7. Part I. General
8. Why Iconicity? 3
9. Action, Speech, and Grammar 37
10. Creating the World in Our Image 59
11. On Semiotic Interplay 83
12. Iconicity in Literature 109
13. Part II. Sound and Rhythm
14. What, if Anything, is Phonological Iconicity? 123
15. Imagination by Ideophones 135
16. Iconicity and Beyond in “Lullaby for Jumbo” 155
17. Part III. Letters, Typography and Graphic Design
18. Alphabetic Letters as Icons in Literary Texts 173
19. ‘singing is silence’ 199
20. Iconicity and Divine Likeness 215
21. Iconic Rendering of Motion and Process in the Poetry of William Carlos Willams 235
22. Graphological Iconicity in Print Advertising 251
23. Iconicity in the Digital World 285
24. Part IV. Word-Formation
25. Diagrammatic Iconicity in Word-Formation 307
26. Iconicity in Brand Names 325
27. Part V. Syntax and Discourse
28. On the Role Played by Iconicity in Grammaticalisation Processes 345
29. Iconicity, Typology and Cognition 375
30. The Iconic Use of Syntax in British and American Fiction 393
31. Linguistic Expression of Perceptual Relationships 409
32. Author index 423
33. Subject index 433