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Iconicity in Brand Names
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Kapitel in diesem Buch
- Prelim pages i
- Table of contents v
- Preface ix
- Acknowledgements xi
- List of contributors xiii
- Introduction: Iconicity as a Creative Force in Language Use xv
-
Part I. General
- Why Iconicity? 3
- Action, Speech, and Grammar 37
- Creating the World in Our Image 59
- On Semiotic Interplay 83
- Iconicity in Literature 109
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Part II. Sound and Rhythm
- What, if Anything, is Phonological Iconicity? 123
- Imagination by Ideophones 135
- Iconicity and Beyond in “Lullaby for Jumbo” 155
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Part III. Letters, Typography and Graphic Design
- Alphabetic Letters as Icons in Literary Texts 173
- ‘singing is silence’ 199
- Iconicity and Divine Likeness 215
- Iconic Rendering of Motion and Process in the Poetry of William Carlos Willams 235
- Graphological Iconicity in Print Advertising 251
- Iconicity in the Digital World 285
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Part IV. Word-Formation
- Diagrammatic Iconicity in Word-Formation 307
- Iconicity in Brand Names 325
-
Part V. Syntax and Discourse
- On the Role Played by Iconicity in Grammaticalisation Processes 345
- Iconicity, Typology and Cognition 375
- The Iconic Use of Syntax in British and American Fiction 393
- Linguistic Expression of Perceptual Relationships 409
- Author index 423
- Subject index 433
Kapitel in diesem Buch
- Prelim pages i
- Table of contents v
- Preface ix
- Acknowledgements xi
- List of contributors xiii
- Introduction: Iconicity as a Creative Force in Language Use xv
-
Part I. General
- Why Iconicity? 3
- Action, Speech, and Grammar 37
- Creating the World in Our Image 59
- On Semiotic Interplay 83
- Iconicity in Literature 109
-
Part II. Sound and Rhythm
- What, if Anything, is Phonological Iconicity? 123
- Imagination by Ideophones 135
- Iconicity and Beyond in “Lullaby for Jumbo” 155
-
Part III. Letters, Typography and Graphic Design
- Alphabetic Letters as Icons in Literary Texts 173
- ‘singing is silence’ 199
- Iconicity and Divine Likeness 215
- Iconic Rendering of Motion and Process in the Poetry of William Carlos Willams 235
- Graphological Iconicity in Print Advertising 251
- Iconicity in the Digital World 285
-
Part IV. Word-Formation
- Diagrammatic Iconicity in Word-Formation 307
- Iconicity in Brand Names 325
-
Part V. Syntax and Discourse
- On the Role Played by Iconicity in Grammaticalisation Processes 345
- Iconicity, Typology and Cognition 375
- The Iconic Use of Syntax in British and American Fiction 393
- Linguistic Expression of Perceptual Relationships 409
- Author index 423
- Subject index 433