Generating metaphors in product design
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Nazli Cila
Abstract
A product metaphor mediates between the experience process of a user and the generation process of a designer. A user goes through the stages of perceiving that a metaphor has been employed in a product, recognizing its target and source, comprehending why these particular entities are brought together, and appreciating (or not) this association. A designer has a particular intention to attain through the product (i.e., target) and comes up with a meaning to convey accordingly, finds a source that can assign this meaning to the product, and creates a mapping from this source to the product. In this chapter, we will first present a basic framework for metaphoric communication and proceed by elaborating on the designer side of the model. We will address each step through presenting our own research findings and/or analyzing current product metaphors in the market, and transform the framework into a detailed metaphoric communication model. We will end the chapter by discussing the model in a broader context of metaphor generation process and give metaphor producers a summary of considerations on creating more effective and aesthetic metaphors.
Abstract
A product metaphor mediates between the experience process of a user and the generation process of a designer. A user goes through the stages of perceiving that a metaphor has been employed in a product, recognizing its target and source, comprehending why these particular entities are brought together, and appreciating (or not) this association. A designer has a particular intention to attain through the product (i.e., target) and comes up with a meaning to convey accordingly, finds a source that can assign this meaning to the product, and creates a mapping from this source to the product. In this chapter, we will first present a basic framework for metaphoric communication and proceed by elaborating on the designer side of the model. We will address each step through presenting our own research findings and/or analyzing current product metaphors in the market, and transform the framework into a detailed metaphoric communication model. We will end the chapter by discussing the model in a broader context of metaphor generation process and give metaphor producers a summary of considerations on creating more effective and aesthetic metaphors.
Chapters in this book
- Prelim pages i
- Table of contents v
- Preface vii
- Introduction 1
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Section 1. General empirical studies, with main focus on metaphor
- Producing metaphor (and other forms of non-literal language) in the laboratory 37
- Metaphor and one-off pictures 55
- Metaphor production and metaphor interpretation 85
- On the role of perceptual similarity in producing visual metaphors 105
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Section 2. General empirical studies – other
- On why people don’t say what they mean 129
- How nice does it sound? 175
- How defaultness shapes our language production 211
- Producing figurative meanings 237
- The production of verbal irony 263
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Section 3. Empirical and analytical studies aimed at specific applications
- Generating metaphors in product design 299
- Rock bottoms, juggling balls and coalprints 331
- Figurative production in a computer-mediated discussion forum 363
- The production of time-related metaphors by people who have experienced pregnancy loss 389
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Section 4. Other theoretical analysis and cognitive or computational modelling
- Metaphor generation through context sensitive distributional semantics 421
- Mind the gap 449
- Figurative language 469
- Metaphor as sign and as symbol 511
- Topic Index 533
- Author Index 543
Chapters in this book
- Prelim pages i
- Table of contents v
- Preface vii
- Introduction 1
-
Section 1. General empirical studies, with main focus on metaphor
- Producing metaphor (and other forms of non-literal language) in the laboratory 37
- Metaphor and one-off pictures 55
- Metaphor production and metaphor interpretation 85
- On the role of perceptual similarity in producing visual metaphors 105
-
Section 2. General empirical studies – other
- On why people don’t say what they mean 129
- How nice does it sound? 175
- How defaultness shapes our language production 211
- Producing figurative meanings 237
- The production of verbal irony 263
-
Section 3. Empirical and analytical studies aimed at specific applications
- Generating metaphors in product design 299
- Rock bottoms, juggling balls and coalprints 331
- Figurative production in a computer-mediated discussion forum 363
- The production of time-related metaphors by people who have experienced pregnancy loss 389
-
Section 4. Other theoretical analysis and cognitive or computational modelling
- Metaphor generation through context sensitive distributional semantics 421
- Mind the gap 449
- Figurative language 469
- Metaphor as sign and as symbol 511
- Topic Index 533
- Author Index 543
