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Follow-ups in political talk shows and their visual framing

  • Christoph Sauer
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Follow-ups in Political Discourse
Ein Kapitel aus dem Buch Follow-ups in Political Discourse

Abstract

The chapter aims to provide corpus-analytical insights into the multimodality of political discourse in the Dutch talk show Pauw & Witteman. The show combines conversations with video clips and other visuals. Thus, it realises a macro follow-up by linking talk items to (earlier) news reports that are shown before the talk starts: talk as a ‘prolongation’ of politics. Meanwhile, video clips or stills accompany the developing conversation: they may support, contradict, confirm or soften it. We consider this screening on the go a micro follow-up constellation. It works, among other things, as visual framing of the evolving verbal discourse: it triggers the exchanges and determines their lines. A corpus analysis of one week proves the show’s multimodality that increases the meaning-making potential of socio-political media discourse and imposes visual authority on the speakers and participants. It turns out that classical interviews can remain as prominent accountability rituals (“set piece”), while additional forms of political conversation can diversify and become more fluid, such as in the way described here.

Abstract

The chapter aims to provide corpus-analytical insights into the multimodality of political discourse in the Dutch talk show Pauw & Witteman. The show combines conversations with video clips and other visuals. Thus, it realises a macro follow-up by linking talk items to (earlier) news reports that are shown before the talk starts: talk as a ‘prolongation’ of politics. Meanwhile, video clips or stills accompany the developing conversation: they may support, contradict, confirm or soften it. We consider this screening on the go a micro follow-up constellation. It works, among other things, as visual framing of the evolving verbal discourse: it triggers the exchanges and determines their lines. A corpus analysis of one week proves the show’s multimodality that increases the meaning-making potential of socio-political media discourse and imposes visual authority on the speakers and participants. It turns out that classical interviews can remain as prominent accountability rituals (“set piece”), while additional forms of political conversation can diversify and become more fluid, such as in the way described here.

Heruntergeladen am 22.9.2025 von https://www.degruyterbrill.com/document/doi/10.1075/dapsac.60.07sau/html
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