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Chapter 8. Macro and micro, quantitative and qualitative

An integrative approach for analyzing (election night) speeches

Abstract

The aim of this work is to present an integrative approach for analyzing discursive strategies in political speeches and for characterizing British and German election night speeches as a subgenre of political speech on the generic, discursive and cross-cultural level. The study deals with Blair’s speech after winning the British General Election of 1997 and Schröder’s speech after the German Bundestagswahlen in 1998. The quantitative and qualitative analyses focus on the interplay of the following linguistic macro- and micro-phenomena with regard to van Dijk’s “ideological square”: speech acts, pronouns, metaphors, evaluative expressions, rhetorical formats/applause. The analysis demonstrates that cross-cultural similarities on the micro level do not have to correspond to similarities on the macro level. The numerous implicit messages identified illustrate the hybrid character of the genre of election night speeches.

Abstract

The aim of this work is to present an integrative approach for analyzing discursive strategies in political speeches and for characterizing British and German election night speeches as a subgenre of political speech on the generic, discursive and cross-cultural level. The study deals with Blair’s speech after winning the British General Election of 1997 and Schröder’s speech after the German Bundestagswahlen in 1998. The quantitative and qualitative analyses focus on the interplay of the following linguistic macro- and micro-phenomena with regard to van Dijk’s “ideological square”: speech acts, pronouns, metaphors, evaluative expressions, rhetorical formats/applause. The analysis demonstrates that cross-cultural similarities on the micro level do not have to correspond to similarities on the macro level. The numerous implicit messages identified illustrate the hybrid character of the genre of election night speeches.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Notes on contributors vii
  4. Analyzing genres in political communication 1
  5. Part I. Theory-driven approaches
  6. Chapter 1. Genres in political discourse 29
  7. Chapter 2. Political interviews in context 73
  8. Chapter 3. Policy, policy communication and discursive shifts 101
  9. Chapter 4. The television election night broadcast 135
  10. Chapter 5. Analyzing meetings in political and business contexts 187
  11. Chapter 6. Presenting politics 223
  12. Part II. Data-driven approaches
  13. Chapter 7. Legitimizing the Iraq War through the genre of political speeches 239
  14. Chapter 8. Macro and micro, quantitative and qualitative 267
  15. Chapter 9. Reframing the American Dream 297
  16. Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning 321
  17. Chapter 11. Multimodal legitimation 345
  18. Chapter 12. Blogging as the mediatization of politics and a new form of social interaction 379
  19. Index 423
Analyzing Genres in Political Communication
This chapter is in the book Analyzing Genres in Political Communication
https://doi.org/10.1075/dapsac.50.11mal

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Notes on contributors vii
  4. Analyzing genres in political communication 1
  5. Part I. Theory-driven approaches
  6. Chapter 1. Genres in political discourse 29
  7. Chapter 2. Political interviews in context 73
  8. Chapter 3. Policy, policy communication and discursive shifts 101
  9. Chapter 4. The television election night broadcast 135
  10. Chapter 5. Analyzing meetings in political and business contexts 187
  11. Chapter 6. Presenting politics 223
  12. Part II. Data-driven approaches
  13. Chapter 7. Legitimizing the Iraq War through the genre of political speeches 239
  14. Chapter 8. Macro and micro, quantitative and qualitative 267
  15. Chapter 9. Reframing the American Dream 297
  16. Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning 321
  17. Chapter 11. Multimodal legitimation 345
  18. Chapter 12. Blogging as the mediatization of politics and a new form of social interaction 379
  19. Index 423
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