Chapter 4. The television election night broadcast
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Gerda Eva Lauerbach
Abstract
Election night broadcasts are instances of a macro-genre which consists of a complex, ordered assembly of interlocking genres. The emergent character of the news, the liveness of the broadcast and its multi-focal character make for a number of typical genres and genre sequences. The chapter provides an overview of the area of research and a framework of analysis, drawing on DA, CA, systemic functional linguistics, pragmatics, semiotics and sociology. The genres studied are reports and comments (soft and hard news, audio-visual presentation of statistics) and Declaration sequences, comprising a running-up sequence (reports, interviews), and the Declaration of results at constituency level. The data are from the BBC election night on the 1997 UK parliamentary elections. The focus is on the discourse of journalists, not of politicians, and on the interplay of the verbal and visual channels.
Abstract
Election night broadcasts are instances of a macro-genre which consists of a complex, ordered assembly of interlocking genres. The emergent character of the news, the liveness of the broadcast and its multi-focal character make for a number of typical genres and genre sequences. The chapter provides an overview of the area of research and a framework of analysis, drawing on DA, CA, systemic functional linguistics, pragmatics, semiotics and sociology. The genres studied are reports and comments (soft and hard news, audio-visual presentation of statistics) and Declaration sequences, comprising a running-up sequence (reports, interviews), and the Declaration of results at constituency level. The data are from the BBC election night on the 1997 UK parliamentary elections. The focus is on the discourse of journalists, not of politicians, and on the interplay of the verbal and visual channels.
Chapters in this book
- Prelim pages i
- Table of contents v
- Notes on contributors vii
- Analyzing genres in political communication 1
-
Part I. Theory-driven approaches
- Chapter 1. Genres in political discourse 29
- Chapter 2. Political interviews in context 73
- Chapter 3. Policy, policy communication and discursive shifts 101
- Chapter 4. The television election night broadcast 135
- Chapter 5. Analyzing meetings in political and business contexts 187
- Chapter 6. Presenting politics 223
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Part II. Data-driven approaches
- Chapter 7. Legitimizing the Iraq War through the genre of political speeches 239
- Chapter 8. Macro and micro, quantitative and qualitative 267
- Chapter 9. Reframing the American Dream 297
- Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning 321
- Chapter 11. Multimodal legitimation 345
- Chapter 12. Blogging as the mediatization of politics and a new form of social interaction 379
- Index 423
Chapters in this book
- Prelim pages i
- Table of contents v
- Notes on contributors vii
- Analyzing genres in political communication 1
-
Part I. Theory-driven approaches
- Chapter 1. Genres in political discourse 29
- Chapter 2. Political interviews in context 73
- Chapter 3. Policy, policy communication and discursive shifts 101
- Chapter 4. The television election night broadcast 135
- Chapter 5. Analyzing meetings in political and business contexts 187
- Chapter 6. Presenting politics 223
-
Part II. Data-driven approaches
- Chapter 7. Legitimizing the Iraq War through the genre of political speeches 239
- Chapter 8. Macro and micro, quantitative and qualitative 267
- Chapter 9. Reframing the American Dream 297
- Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning 321
- Chapter 11. Multimodal legitimation 345
- Chapter 12. Blogging as the mediatization of politics and a new form of social interaction 379
- Index 423
