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Chapter 3. The map, the mirror and the simulacrum

Visual communication and the question of power

Abstract

This article identifies the three metaphors of mirror, map and simulacrum as central for the political discourse in visual communication: Images designated as mirrors, such as documentaries, convince because they seem to reflect reality. Images designated as maps, such as advertisements, convince because they imply that they tell their observers something worth knowing. Poststructuralist criticism has deconstructed both the persuasion of mimesis and the persuasion of tellability. Deconstruction, however, does not seem to offer productive contributions in the political discourse of power and the negotiation of society’s values. Kukkonen thus suggests reconsidering the rhetorical strategies of the mirror and the map when discussing the role of images in political discourse.

Abstract

This article identifies the three metaphors of mirror, map and simulacrum as central for the political discourse in visual communication: Images designated as mirrors, such as documentaries, convince because they seem to reflect reality. Images designated as maps, such as advertisements, convince because they imply that they tell their observers something worth knowing. Poststructuralist criticism has deconstructed both the persuasion of mimesis and the persuasion of tellability. Deconstruction, however, does not seem to offer productive contributions in the political discourse of power and the negotiation of society’s values. Kukkonen thus suggests reconsidering the rhetorical strategies of the mirror and the map when discussing the role of images in political discourse.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Introduction 1
  4. Part I. Approaches to visual communication and the question of power
  5. Chapter 1. Images 11
  6. Chapter 2. The critical tradition in visual studies 39
  7. Chapter 3. The map, the mirror and the simulacrum 55
  8. Chapter 4. Disenchantment with politics and the salience of images 69
  9. Part II. Case studies
  10. Chapter 5. Organising political consensus 91
  11. Chapter 6. Walls, doors and exciting encounters 113
  12. Chapter 7. The politics of visual representation 151
  13. Chapter 8. The politics of identity and visuality 181
  14. Chapter 9. Visual politics and celebrity humanitarianism 199
  15. Chapter 10. The economics of gay reality television 225
  16. Chapter 11. Mending endings 245
  17. Chapter 12. Representing the state of exception 269
  18. Index 291
Images in Use
This chapter is in the book Images in Use
https://doi.org/10.1075/dapsac.44.05kuk

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Introduction 1
  4. Part I. Approaches to visual communication and the question of power
  5. Chapter 1. Images 11
  6. Chapter 2. The critical tradition in visual studies 39
  7. Chapter 3. The map, the mirror and the simulacrum 55
  8. Chapter 4. Disenchantment with politics and the salience of images 69
  9. Part II. Case studies
  10. Chapter 5. Organising political consensus 91
  11. Chapter 6. Walls, doors and exciting encounters 113
  12. Chapter 7. The politics of visual representation 151
  13. Chapter 8. The politics of identity and visuality 181
  14. Chapter 9. Visual politics and celebrity humanitarianism 199
  15. Chapter 10. The economics of gay reality television 225
  16. Chapter 11. Mending endings 245
  17. Chapter 12. Representing the state of exception 269
  18. Index 291
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