Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Acknowledgements ix
4. Preface xi
5. Chapter 1. Winespeak 1
6. Chapter 2. Exploring sensory meanings 9
7. Chapter 3. From tasting to reviewing 29
8. Chapter 4. Descriptors of wine across the senses 51
9. Chapter 5. Metaphor 71
10. Chapter 6. The grading and evaluation of presence 99
11. Chapter 7. Rhetorical strategies to achieve credibility in wine assessment 123
12. Chapter 8. The market individuation of wine 143
13. Chapter 9. Advertising wine 159
14. Chapter 10. Documenting wine in film 183
15. Chapter 11. Final remarks 207
16. References 219
17. Index 231