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Chapter 2. Exploring sensory meanings

Rosario Caballero , Ernesto Suárez-Toste and Carita Paradis

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Representing Wine – Sensory Perceptions, Communication and Cultures

This chapter is in the book Representing Wine – Sensory Perceptions, Communication and Cultures

© 2019 John Benjamins

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© 2019 John Benjamins

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Chapters in this book

Prelim pages i
Table of contents v
Acknowledgements ix
Preface xi
Chapter 1. Winespeak 1
Chapter 2. Exploring sensory meanings 9
Chapter 3. From tasting to reviewing 29
Chapter 4. Descriptors of wine across the senses 51
Chapter 5. Metaphor 71
Chapter 6. The grading and evaluation of presence 99
Chapter 7. Rhetorical strategies to achieve credibility in wine assessment 123
Chapter 8. The market individuation of wine 143
Chapter 9. Advertising wine 159
Chapter 10. Documenting wine in film 183
Chapter 11. Final remarks 207
References 219
Index 231

https://doi.org/10.1075/celcr.21.c2

Chapters in this book

Prelim pages i
Table of contents v
Acknowledgements ix
Preface xi
Chapter 1. Winespeak 1
Chapter 2. Exploring sensory meanings 9
Chapter 3. From tasting to reviewing 29
Chapter 4. Descriptors of wine across the senses 51
Chapter 5. Metaphor 71
Chapter 6. The grading and evaluation of presence 99
Chapter 7. Rhetorical strategies to achieve credibility in wine assessment 123
Chapter 8. The market individuation of wine 143
Chapter 9. Advertising wine 159
Chapter 10. Documenting wine in film 183
Chapter 11. Final remarks 207
References 219
Index 231

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