Introduction to the Volume

Kapitel in diesem Buch

1. Prelim pages i
2. Table of contents v
3. Introduction to the Volume 1
4. The contemporary theory of metaphor: Revisions and recent developments
5. Recent developments in metaphor theory 11
6. The contemporary theory of metaphor — now new and improved! 27
7. Awareness in metaphor understanding 67
8. Productivity of Spanish verb–noun compounds 85
9. Metaphor and/or metonymy across different discourse/genre types
10. Motion metaphors in discourse construction 109
11. The adaptation of metaphors across genres 133
12. Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse 157
13. How patent can patents be? 183
14. Euphemistic conceptual metaphors in epitaphs from Highgate Cemetery 201
15. The Contemporary Theory of Metaphor: Current Applications
16. Cognitive Semantic ways of teaching figurative phrases 229
17. Translation Studies and the cognitive theory of metaphor 265
18. Distinguishing near-synonyms and translation equivalents in metaphorical terms 283
19. Subject index 317