3. Globalizing an e-Commerce Web Site

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Foreword vii
4. Introduction ix
5. Section I: Cross-cultural adaptation
6. 1. Microsoft Encarta Goes Multilingual 1
7. 2. Adapting Time Magazine for Latin America 13
8. 3. Globalizing an e-Commerce Web Site 29
9. Section II: Language Management
10. 4. What Price Globalization? Managing Costs at Microsoft 43
11. 5. Multilingual Information Management at Schneider Automation 59
12. 6. The Role of Translation in an International Organization 81
13. Section III: Localizing the Product
14. 7. Localization at Hewlett-Packard’s Laser Jet Solutions Group 97
15. 8. Shortening the Translation Cycle at Eastman Kodak 111
16. 9. Making a Global Product at Map Info Corporation 127
17. Section IV: Language Toosl and Techniques
18. 10. A Quality-Assurance Model for Language Projects 147
19. 11. Terminology Management at Ericsson 159
20. 12. Mission-Critical: Translating for Regulated Industries 173
21. Section V: Language Automation
22. 13. Machine Translation and Controlled Authoring at Caterpillar 187
23. 14. Combining Machine Translation with Translation Memory at Baan 203
24. 15. Language Automation at the European Commission 219
25. About the contributors 225
26. About the sponsors 231
27. For further reference 237