Introduction. Argumentation and rhetoric in visual and multimodal communication

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Preface vii
4. Introduction. Argumentation and rhetoric in visual and multimodal communication 1
5. Chapter 1. Rhetoric, argumentation, and persuasion in a multimodal perspective 25
6. Chapter 2. The rhetorical and argumentative potentials of press photography 51
7. Chapter 3. Editorial cartoons and ART 81
8. Chapter 4. Arguing with illustrations 111
9. Chapter 5. Perspective by incongruity 137
10. Chapter 6. The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman’s documentaries 165
11. Chapter 7. Seeing the untold 189
12. Chapter 8. Employing film form and style in the argumentative analysis of political advertising 217
13. Chapter 9. Embodied argumentation in public debates 239
14. Chapter 10. The “seeds” of charisma 263
15. Name index 291
16. Subject index 295