Chapter 3. Editorial cartoons and ART
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Leo Groarke
Abstract
Though they are often ignored in serious scholarship, editorial cartoons are an important vehicle for multimodal arguing. The present chapter outlines an “ART” approach to editorial cartoons which is rooted in contemporary argumentation theory. A series of examples are used to show how cartoons can be analyzed as instances of argument. To illustrate the significance of particular cartoon motifs, the chapter focuses on cartoons that depict political figures as Pinocchio – the magical wooden puppet in Carlo Collodi’s renowned children’s novel. In a number of ways, these cartoons challenge traditional assumptions that characterize conventional accounts of argument – among them, the common claim that pictures cannot negate.
Abstract
Though they are often ignored in serious scholarship, editorial cartoons are an important vehicle for multimodal arguing. The present chapter outlines an “ART” approach to editorial cartoons which is rooted in contemporary argumentation theory. A series of examples are used to show how cartoons can be analyzed as instances of argument. To illustrate the significance of particular cartoon motifs, the chapter focuses on cartoons that depict political figures as Pinocchio – the magical wooden puppet in Carlo Collodi’s renowned children’s novel. In a number of ways, these cartoons challenge traditional assumptions that characterize conventional accounts of argument – among them, the common claim that pictures cannot negate.
Chapters in this book
- Prelim pages i
- Table of contents v
- Preface vii
- Introduction. Argumentation and rhetoric in visual and multimodal communication 1
- Chapter 1. Rhetoric, argumentation, and persuasion in a multimodal perspective 25
- Chapter 2. The rhetorical and argumentative potentials of press photography 51
- Chapter 3. Editorial cartoons and ART 81
- Chapter 4. Arguing with illustrations 111
- Chapter 5. Perspective by incongruity 137
- Chapter 6. The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman’s documentaries 165
- Chapter 7. Seeing the untold 189
- Chapter 8. Employing film form and style in the argumentative analysis of political advertising 217
- Chapter 9. Embodied argumentation in public debates 239
- Chapter 10. The “seeds” of charisma 263
- Name index 291
- Subject index 295
Chapters in this book
- Prelim pages i
- Table of contents v
- Preface vii
- Introduction. Argumentation and rhetoric in visual and multimodal communication 1
- Chapter 1. Rhetoric, argumentation, and persuasion in a multimodal perspective 25
- Chapter 2. The rhetorical and argumentative potentials of press photography 51
- Chapter 3. Editorial cartoons and ART 81
- Chapter 4. Arguing with illustrations 111
- Chapter 5. Perspective by incongruity 137
- Chapter 6. The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman’s documentaries 165
- Chapter 7. Seeing the untold 189
- Chapter 8. Employing film form and style in the argumentative analysis of political advertising 217
- Chapter 9. Embodied argumentation in public debates 239
- Chapter 10. The “seeds” of charisma 263
- Name index 291
- Subject index 295
