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Delegation in Vertical Relationships: The Role of Reciprocity

  • Marco Castellani ORCID logo EMAIL logo
Published/Copyright: June 27, 2022

Abstract

We analyze the decision of a firm to produce an input internally or to delegate the production to a better-informed supplier. The supplier can produce inputs of different qualities. As quality is not verifiable, a selfish supplier always produces the quality that minimizes his costs. A supplier that is motivated by reciprocity may instead produce the quality that maximizes the revenues of the buyer. Accordingly, reciprocity could increase the use of the market. To trigger reciprocal behavior the buyer must propose a contract that the seller perceives to be kind. We find that for reciprocal behavior to show up, it is enough that the supplier is moderately reciprocal. Lastly, we provide some intuitions about how our results change if the supplier is liquidity-constrained and must be granted non-negative profits in all circumstances.

JEL Classification: L22; D23; D91

Corresponding author: Marco Castellani, Dipartimento di Scienze Economiche e Statistiche, Università degli Studi di Udine, Udine, Italy, E-mail:

Funding source: Università degli Studi di Udine

Award Identifier / Grant number: Reciprocity, social capital and the boundaries of the firm

Funding source: Programma operativo del Fondo sociale europeo 2014/2020 della Regione Friuli Venezia Giulia - Progetto “HEaD HIGHER EDUCATION AND DEVELOPMENT” OPERAZIONE 3 UNIUD

Award Identifier / Grant number: FP1619942003, canale di finanziamento 1420AFPLO3

Acknowledgement

This article is based on the second chapter of my Ph.D. dissertation discussed at Università degli Studi di Udine in 2019. The article has previously circulated as “Delegation in procurement: A theoretical model of reciprocity”. I thank Stefano Comino, David Pérez-Castrillo, Inés Macho-Stadler, Jernej Čopič, Clara Graziano, Fabio Pieri, Danilo Cavapozzi, Jan Bouckaert, Christoph Kuzmics; two anonimous referees; the participants to the XXXIV Jornadas de Economía Industrial 2019 in Madrid and seminar participants at Fachbereich Volkswirtschaftslehre-Karl-Franzens Universität (Graz) in November 2020 for valuable comments. This research has benefited from research stays at FAMNIT-Univerza na Primorskem, Koper (Slovenija) and at Fachbereich Volkswirtschaftslehre-Karl-Franzens-Universität, Graz (Austria). The research has benefitted from financial support by research fellowship “Reciprocity, social capital and the boundaries of the firm” (Università degli Studi di Udine) and by Programma operativo del Fondo sociale europeo 2014/2020 della Regione Friuli Venezia Giulia - Progetto “HEaD HIGHER EDUCATION AND DEVELOPMENT” OPERAZIONE 3 UNIUD (FP1619942003, canale di finanziamento 1420AFPLO3).

  1. Research funding: This study was funded by Università degli Studi di Udine, grant number Reciprocity, social capital and the boundaries of the firm, Programma operativo del Fondo sociale europeo 2014/2020 della Regione Friuli Venezia Giulia - Progetto “HEaD HIGHER EDUCATION AND DEVELOPMENT” OPERAZIONE 3 UNIUD includes grant number FP1619942003, canale di finanziamento 1420AFPLO3.

Appendix A: Proofs

Proof of Lemma 1

If firm U does not produce the appropriate input in a given state of the world, his payoff equals p c i + μ ( p E ( c | I ̂ ) ) r . The reciprocal part of this payoff is constant as long as U is not producing the appropriate input. Accordingly, he maximizes his overall utility by producing the cheapest input among those that are not appropriate.

Next, suppose it is optimal for firm U to produce the appropriate input in a state s ̇ < n . From what written above, the best alternative to producing the appropriate input is for firm U to produce q n . Since we are assuming that q s ̇ is optimal in state s ̇ , the following condition holds:

(4) p c s ̇ + μ K ( p ; I ̂ ) R p c n + μ K ( p ; I ̂ ) r .

As by construction c s ̇ > c s , s > s ̇ , if the above condition holds for s ̇ , it holds a fortiori s > s ̇ . Note, however, that if the state of the world is n, the relevant condition is:

(5) p c n + μ K ( p ; I ̂ ) R p c n 1 + μ K ( p ; I ̂ ) r .

It is immediate to verify that the left-hand side (LHS) of condition (4) is strictly smaller than the LHS of condition (5), s ̇ < n and that the right-hand side (RHS) of condition (4) is strictly larger the RHS of condition (5). Accordingly, if condition (4) holds, so does condition (5). We conclude that if firm U produces the appropriate input in a state of the world s ̇ , he produces the appropriate input in any “larger” state s > s ̇ .

For the last part of the proof we require beliefs to be in equilibrium. After substituting I ̂ = I ̄ ( n s ) in K ( p ; I ̂ ) , individual rationality simplifies to:

1 + μ E ( Π D | I ̄ ( n s ) ) p E ( c | I ̄ ( n s ) ) 0 . ( I . R . )

As 1 + μ E ( Π D | I ̄ ( n s ) ) > 0 by construction, individual rationality implies that p E c | I ̄ ( n s ) ; accordingly, any unkind contract is rejected. If this is the case, firm U always produces the appropriate input in the state n (cfr. condition (5) above after substituting I ̂ = I ̄ ( n s ) ). In particular, for firm U to never produce the appropriate input, I ̄ ( 0 ) , the proposed contract must be perceived as unkind. However, any such contract would be rejected in first place. In conclusion, I ̄ ( n s ) must be such that ∀s ∈ [0, , n − 1], firm U produces the appropriate input for any state s > s′ and q n otherwise. □

Proof of Proposition 1

First, we require beliefs to be in equilibrium: I ̂ = I ̄ ( n s ) . Let s′ + 1 ≠ n. By the arguments in the proof of Lemma 1, U produces the appropriate input in any state s > s′ if the following condition holds:

p c s + 1 + μ K ( p ; I ̄ ( n s ) ) R p c n + μ K ( p ; I ̄ ( n s ) ) r .

After some algebra, the above expression simplifies to p p n s * = E ( c | I ̄ ( n s ) ) + c s + 1 c n μ ρ . In any other state firm U produces q n if the following condition holds:

p c s + μ K ( p ; I ̄ ( n s ) ) R < p c n + μ K ( p ; I ̄ ( n s ) ) r .

After some algebra, the above expression simplifies to p < E ( c | I ̄ ( n s ) ) + c s c n μ ρ . It is immediate to verify that p n s * satisfies this condition. Further, as K ( p n s * ; I ̄ ( n s ) ) 0 , p n s * satisfies individual rationality. Next, if s′ + 1 = n, by substituting s′ = n − 1 in the expression for p n s * one gets exactly p 1 * = E ( c | I ̄ ( 1 ) ) = c n . It is immediate to verify that p 1 * solves the problem for s′ + 1 = n. □

Proof of Corollary 1

Consider the following input-contingent payments to be paid after the delivery of the input: p(q i ) = c i . As U is then indifferent between producing any input, I ̄ ( n s ) describes a possible behavior of firm U. The expected price for this contract is 1 n s = s + 1 n c i + s c n . This price equals the limit for μ → ∞ of p n s * :

lim μ p n s * = lim μ E ( c | I ̄ ( n s ) ) + c s + 1 c n μ ρ = 1 n s = s + 1 n c i + s c n .

Proof of Corollary 2

Consider the price identified in Proposition 1:

p n s * = 1 n s = s + 1 n c i + s c n + c s + 1 c n μ ρ .

The first term, the expected production cost of firm U is decreasing in s′: as s′ increases, firm U produces the cheapest input instead of a more expensive appropriate input in more states of the world, thus his expected costs decrease. The second term, c s + 1 c n μ ρ , is strictly decreasing in s′ by assumption. We can conclude that p n s * is strictly decreasing in s′. □

Proof of Proposition 2

To begin with, we need to identify the value of s′ that maximizes the expected profits of firm D. Formally we are looking for s * = arg max s [ 0 , , n 1 ] N E ( Π D | I ̄ ( n s ) ) p n s * . To solve this integer program we first consider the relaxed problem for s R which is a concave parabola. We then let s ̃ * denote the abscissa of its vertex. As this parabola is symmetric about the vertical line trough the vertex, we identify s ′* as the nearest integer to s ̃ * that belongs to [0, …, n − 1].

First, we rewrite the expected profits of firm D as follows:

R s n ρ 1 n s = s + 1 n c i + s c n + c s + 1 c n μ ρ .

We then apply Assumption 1 and substitute c i = c 1 − (i − 1)Δc in the above expression. After some algebra we obtain:

R s ρ n Δ c n ( s + 1 ) μ ρ n 1 2 + s ( s + 1 ) 2 n s c 1 .

When s R , the above expression describes a concave parabola, whose equation can be expressed as α(s′)2 + βs′ + γ, where

α = Δ c 2 n < 0 β = ρ n + Δ c 1 μ ρ 1 2 n + 1 γ = R ( n 1 ) Δ c 1 μ ρ 1 2 c 1

The abscissa of its vertex is:

(6) s ̃ * = β 2 α = n 1 2 + n μ ρ ρ Δ c .

Let s ̃ * be the nearest integer to s ̃ * .[15] Given that the axis of symmetry of this parabola is the vertical line trough the vertex we have that s ̃ * = arg max s N E ( Π D | I ̄ ( n s ) ) p n s * . Let s* be the value of s′ that maximizes D’s revenues, that we henceforth call the optimal value of s′. If s ̃ * < 1 2 or s ̃ * n 3 2 , s ′* equals 0 or n − 1, respectively. If 0 s ̃ * < n 3 2 , s * = s ̃ * . To sum up we have that:

(7) s * = 0 , if  s ̃ * < 1 2 s ̃ * if  1 2 s ̃ * < n 3 2 n 1 , if  s ̃ * n 3 2

where s ̃ * = n 1 2 + n μ ρ ρ Δ c .

The condition for s ′* = n − 1 can be rearranged as follows:

ρ 2 Δ c + ρ + n μ 0 .

This inequality holds for ρ 1 1 + 4 n μ Δ c Δ c 2 , 1 + 1 + 4 n μ Δ c Δ c 2 . As 1 1 + 4 n μ Δ c Δ c 2 < 0 and ρ > 0 by construction, we conclude that s ′* = n − 1 for ρ ρ ̲ = 1 + 1 + 4 n μ Δ c Δ c 2 > 0 .

The condition for s ′* = 0 can be rearranged as follows:

ρ 2 Δ c + ρ ( n 1 ) + n μ < 0 .

This inequality holds for ρ > n 1 + ( n 1 ) 2 + 4 n μ Δ c Δ c 2 and for ρ < n 1 ( n 1 ) 2 + 4 n μ Δ c Δ c 2 . As n 1 ( n 1 ) 2 + 4 n μ Δ c 2 < 0 and ρ > 0 by construction, we conclude that s ′* = 0 for ρ > ρ ̄ = n 1 + ( n 1 ) 2 + 4 n μ Δ c Δ c 2 > 0 .

It is immediate to verify that for ρ ρ ̲ , ρ ̄ , s ′* ∈ {1, …, n − 2}.

As n ≥ 2, we have that ρ ̄ ρ ̲ , with strict inequality for n > 2. If n = 2, ρ ̄ = ρ ̲ and s ′* = 0 if ρ > ρ ̄ , while s ′* = 1 if ρ ρ ̄ . □

Proof of Corollary 3

The corollary follows directly from the Proof of Proposition 2, and in particular from (6) ad (7). □

Proof of Corollary 4

To begin with, note that lim ρ 0 s ̃ * = lim ρ 0 n 1 2 + n μ ρ ρ Δ c = + . By (7) s ′* = n − 1. The relevant condition for the contract ( p 1 * , I ̄ ( 1 ) ) to be preferred to vertical integration is then condition (1) from Section 4: ρn(c n c n+1). As n(c n c n+1) > 0 by construction, the condition does not hold when ρ → 0 and firm D integrates vertically. □

Proof of Proposition 3

To begin with, consider the case s ′* = n − 1. By (7) this is the case when s ̃ * n 3 2 . Substituting for s ̃ * and rearranging leads to: n ρ μ ρ Δ c 1 . The term in braces is strictly positive by Assumption 2 and μ n 1 = n ρ ρ Δ c 1 1 .

Consider now the case s ′* = 0. By (7) this is the case when s ̃ * < 1 2 . Substituting for s ̃ * and rearranging leads to n ρ < μ ρ Δ c n + 1 . The term in braces is strictly positive by Assumption 2 and μ 0 = ∞.

By (7), s ′* = s, s ∈ [1, …, n − 2] if s 1 2 s ̃ * < s + 1 2 . Substituting for s ̃ * and introducing σ ( s ) = s n + ρ Δ c , the condition becomes: σ ( s ) n μ ρ < σ ( s + 1 ) . From Assumption 2 we know that σ(s) > 0, ∀s ∈ [1, …, n − 2] and μ s = n ρ σ 1 ( s ) .

Summing up we have that μ 0 = ∞, while for any other s ∈ [1, …, n − 1], μ s is finite and can be expressed as μ s = n ρ σ 1 ( s ) . Turning now to Δμ s , we have that Δμ 0 = ∞, while any other Δμ s is finite and simplifies to Δ μ s = n ρ σ ( s ) σ ( s + 1 ) 1 > 0 . Clearly, Δμ 0 > Δμ 1, while for any other difference we have that Δ μ s Δ μ s + 1 = 2 n ρ σ ( s ) σ ( s + 1 ) σ ( s + 2 ) 1 > 0 . □

Proof of Remark 1

Let p n s * * be the optimal price such that U behaves as described in I ̄ ( n s ) when he is liquidity constrained. Liquidity constraints imply that p n s * * must be non-smaller than the largest production cost faced by U. Accordingly, if the price identified in Proposition 1, p n s * , is such that p n s * > c s + 1 , then p n s * * = p n s * and the analyses from the previous sections continue to apply, otherwise p n s * * = c s + 1 . To see this is the case consider that by liquidity constraints U can only produce inputs q i for which pc i . Let L(p) bet the set of these inputs. Incentive compatibility becomes:

q s = arg max q i L ( p ) p c i + μ K ( p ; I ̄ ( n s ) ) ( r + 1 i = s ρ ) .

As we are assuming that p n s * * > p n s * , firm U produces the appropriate input ∀s > s′ by arguments analogous to those in the Proof of Proposition 1. In any other ss′, firm U produces q n either because doing so is preferred to producing the appropriate input, or because the appropriate input for such states does not belong to L p n s * * and by Lemma 1 U produces q n . □

Proof of Corollary 5

Consider two subsequent prices p n s * * and p n ( s + 1 ) * * , determined as in Remark 1. We want to show that p n s * * > p n ( s + 1 ) * * . To do so, we consider four possible cases. First, if p n s * * = c s + 1 and p n ( s + 1 ) * * = c s + 2 , the claim is true by construction. Next, if both prices are determined as in Proposition 1 the claim holds by Corollary 2. If p n s * * = c s + 1 and p n ( s + 1 ) * * = p n ( s + 1 ) * , by Remark 1 it must be that c s + 1 p n s * ; and by Corollary 2 p n s * > p n ( s + 1 ) * = p n ( s + 1 ) * * . Lastly, if p n s * * = p n s * and p n ( s + 1 ) * * = c s + 2 , we have that by Remark 1 p n s * * = p n s * c s + 1 and, by construction, c s + 1 > c s + 2 = p n ( s + 1 ) * * . □

Appendix B: Numerical Simulation

We first rewrite Eq. (3) from Proposition 1 considering that Δc is constant and plug in the simulated values:

(8) p 3 s * = 0.85 2 s 1.80 1 + s ( s + 1 ) 6 s + 4.00 .

To compute the optimal vale of s′ when U is not liquidity-constrained we apply (7) to the simulated values and get s ̃ * = 0.975 1.53 . Firm D optimally sets s * = 0.975 1.53 = 1 . If we plug in s′ = 1 in Eq. (8) we get p 2 * = 2.75 0.90 3.06 . This price is smaller than c 2 = 3.15. When firm U is liquidity-constrained the price thus equals p 2 * * = c 2 = 3.15 and the expected profits of firm D are 2 3 × 5 + 1 3 × 2 3.15 = 0.85 . By analogous arguments the profits of firm D when U is not liquidity-constrained are 2 3 × 5 + 1 3 × 2 2.75 0.90 0.94 . By substituting s′ = 0 and s′ = 2 in Eq. (8) we obtain p 3 * = 7.37 1.80 4.09 and p 1 * = 2.30 , respectively. Note that p 3 * c 1 = 4 , thus p 3 * * = p 3 * 4.09 and the associated expected profits for D are: 5 7.37 1.80 = 0.91 . Note also that p 1 * * = p 1 * = c 3 = 2.30 and the expected profits of D are: 1 3 × 5 + 2 3 × 2 2.30 = 0.70 . Table 2 reports prices and expected profits of firm D at different values of s′ when firm U is not liquidity-constrained and when he is, respectively. It is immediate to see that when U is not liquidity-constrained the profits of firm D are maximized at s′ = 1, while when U is liquidity-constrained they are maximized at s′ = 0.

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Received: 2020-12-29
Revised: 2022-03-02
Accepted: 2022-04-23
Published Online: 2022-06-27

© 2022 Walter de Gruyter GmbH, Berlin/Boston

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