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book: Psychologie der Werbekommunikation
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Psychologie der Werbekommunikation

Language: German
Published/Copyright: 1981
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Sammlung Göschen
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Volume 2093 | Sammlung Göschen

Topics

  • Publicly Available

    Frontmatter

    1
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    Vorwort zur zweiten Auflage

    3
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    Inhalt

    5
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    Erster Teil: Grundlagen

    9
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    Zweiter Teil: Modelle

    41
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    Literatur

    156
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    Namen- und Sachverzeichnis

    163
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    Backmatter

    168

Publishing information
Pages and Images/Illustrations in book
eBook published on:
July 22, 2019
eBook ISBN:
9783110864052
Hardcover published on:
May 1, 1981
Hardcover ISBN:
9783110085211
Edition:
2. neu bearb. Aufl. Reprint 2019
Pages and Images/Illustrations in book
Main content:
167
Illustrations:
22
Tables:
3
https://doi.org/10.1515/9783110864052
eBook ISBN: 9783110864052
Hardcover ISBN: 9783110085211
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