Book
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Marketing
Klausuren, Übungen und Lösungen
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Nils Hafner
Language:
German
Published/Copyright:
2021
About this book
This book contains case studies, exam questions, and their solutions, as well as further tasks at state-exam level that will help students to study and prepare for exams. Additional tips help students to solve the tasks. Task-related literature references provide recommendations for further reading. Information about the effort required and learning goals make it easier to structure the process of studying and measure success.
- Langjähriger Einsatz der Reihe an Hochschulen.
- Erprobte Fallstudien sowie Übungs- und Klausuraufgaben aus der Praxis der Lehrenden.
- Mit Lösungen und Lösungsweg.
Author / Editor information
N.Hafner, HS Luzern; W. Halver, HS Ruhr West; A. Lippold, Ostfalia HS; E. Petersone, HS Ruhr West; A. von Zobeltitz, HS Weserbergland
Topics
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
July 19, 2021
eBook ISBN:
9783110516869
Paperback published on:
July 19, 2021
Paperback ISBN:
9783110516791
Pages and Images/Illustrations in book
Front matter:
10
Main content:
211
Illustrations:
16
Tables:
17
Keywords for this book
Strategisches Marketing; Operatives Marketing; Customer Relationship Management; CRM; Customer Experience Management; Servicemanagement
Audience(s) for this book
Students of economics, business and neighboring subjects that engage with marketing topics.
Safety & product resources
-
Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
