Too Matsch for You? Monolingual Humorous Slogans Are Recalled Better than Mixed-Language Ones

Chapters in this book

1. Frontmatter i
2. Contents v
3. Crossing Languages to Play with Words – An Introduction 1
4. I. Discussion Forum
5. Approaching Wordplay 11
6. Varieties of Wordplay 47
7. Some Specific Insights into Wordplay Form: Sublexical vs. Lexical Level 63
8. A Note on the Relation between Cognitive Linguistics and Wordplay 71
9. Discursive Dimensions of Wordplay 79
10. II. Multilingual Wordplay in Different Communicative Settings
11. Multilingual Wordplays amongst Facebook Users in Mongolia 97
12. Handling Linguistic Asymmetries via Bilingual Punning in Conversations among Speakers of Cognate Languages 113
13. Too Matsch for You? Monolingual Humorous Slogans Are Recalled Better than Mixed-Language Ones 135
14. The Semiotics of Multilingual Wordplay in Linguistic Landscapes: Communicative Settings, the Hearer-Origo, and Contextual Knowledge 157
15. Through the Cognitive Looking Glass: Studying Bilingual Wordplay in Public Signage 195
16. Cutting across Linguistic Borders? Interlingual Hair Salon Names in Plurilingual Switzerland 231
17. III. Translation of Wordplay
18. Playing on Translation in Shakespeare’s Henry V (Act 5, Scene 2) 261
19. Language Play in Translation: Character and Idiom in Shakespeare’s The Merry Wives of Windsor 283
20. On Italian Lexical Blends: Borrowings, Hybridity, Adaptations, and Native Word Formations 305
21. (Un)punslatable Alice in Signland: Wordplays in Brazilian Sign Language (Língua Brasileira de Sinais-LIBRAS) 337
22. Sie haben feuchte Nüsse ‒ The Translation of Verbal Humour in German Subtitles of US American Sitcoms 357
23. Appendix
24. List of Contributions and Abstracts / Liste des contributions et résumés 381
25. List of Contributors and Editors 391
26. Index 397