17. Multilingualism and commerce

Chapters in this book

1. Frontmatter I
2. Contents XIX
3. Introduction: Multilingualism as a problem? Monolingualism as a problem? 1
4. I. Becoming bilingual
5. 1. Early bilingual and multilingual acquisition 15
6. 2. Multilingualism and the family 45
7. 3. Growing up in a multilingual community: Insights from language socialization 69
8. 4. Becoming bi- or multi-lingual later in life 101
9. 5. Becoming bilingual through bilingual education 131
10. II. Staying bilingual
11. 6. Bilingual children in monolingual schools 155
12. 7. From minority programmes to multilingual education 175
13. 8. From biliteracy to pluriliteracies 207
14. 9. Multilingualism and Specific Language Impairment (SLI) 229
15. 10. Measuring bilingualism 247
16. III. Acting multilingual
17. 11. Code-switching as a conversational strategy 279
18. 12. Mixed codes 315
19. 13. Multilingual forms of talk and identity work 341
20. 14. Crossing – negotiating social boundaries 371
21. 15. Bilingual professionals 391
22. 16. Multilingualism in the workplace 405
23. 17. Multilingualism and commerce 423
24. IV. Living in a multilingual society
25. 18. Societal multilingualism: reality, recognition and response 447
26. 19. Multilingualism of autochthonous minorities 469
27. 20. Multilingualism of new minorities (in migratory contexts) 493
28. 21. Multilingualism in ex-colonial countries 509
29. 22. Multilingualism and transnationalism 539
30. Backmatter 555