Chapter 7. Seeing the untold
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Janina Wildfeuer
Abstract
This chapter considers movie trailers as a specific type of multimodal argumentative discourse and asks for their rhetorical and promotional structure. By applying a formal-logical as well as an argumentative perspective combining Pragma-Dialectics and the Argumentum Model of Topics, it aims at a reconstruction of the logical units that guide the viewer’s imagination and hypothesis-making about the story of the promoted film. On this basis, the combined approach makes it possible to reconstruct the standpoint and multimodal arguments of the example movie trailer of the film Gravity.
Abstract
This chapter considers movie trailers as a specific type of multimodal argumentative discourse and asks for their rhetorical and promotional structure. By applying a formal-logical as well as an argumentative perspective combining Pragma-Dialectics and the Argumentum Model of Topics, it aims at a reconstruction of the logical units that guide the viewer’s imagination and hypothesis-making about the story of the promoted film. On this basis, the combined approach makes it possible to reconstruct the standpoint and multimodal arguments of the example movie trailer of the film Gravity.
Chapters in this book
- Prelim pages i
- Table of contents v
- Preface vii
- Introduction. Argumentation and rhetoric in visual and multimodal communication 1
- Chapter 1. Rhetoric, argumentation, and persuasion in a multimodal perspective 25
- Chapter 2. The rhetorical and argumentative potentials of press photography 51
- Chapter 3. Editorial cartoons and ART 81
- Chapter 4. Arguing with illustrations 111
- Chapter 5. Perspective by incongruity 137
- Chapter 6. The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman’s documentaries 165
- Chapter 7. Seeing the untold 189
- Chapter 8. Employing film form and style in the argumentative analysis of political advertising 217
- Chapter 9. Embodied argumentation in public debates 239
- Chapter 10. The “seeds” of charisma 263
- Name index 291
- Subject index 295
Chapters in this book
- Prelim pages i
- Table of contents v
- Preface vii
- Introduction. Argumentation and rhetoric in visual and multimodal communication 1
- Chapter 1. Rhetoric, argumentation, and persuasion in a multimodal perspective 25
- Chapter 2. The rhetorical and argumentative potentials of press photography 51
- Chapter 3. Editorial cartoons and ART 81
- Chapter 4. Arguing with illustrations 111
- Chapter 5. Perspective by incongruity 137
- Chapter 6. The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman’s documentaries 165
- Chapter 7. Seeing the untold 189
- Chapter 8. Employing film form and style in the argumentative analysis of political advertising 217
- Chapter 9. Embodied argumentation in public debates 239
- Chapter 10. The “seeds” of charisma 263
- Name index 291
- Subject index 295
