2. A Star Rises: Stella and the Egyptian Beer Industry, 1920–1940

Kapitel in diesem Buch

1. Frontmatter i
2. CONTENTS v
3. Notes on Translation and Transliteration vii
4. Abbreviations ix
5. The Egyptian Beer Industry xi
6. Introduction 1
7. 1. Grand Plans in Glass Bottles: Importing the Modern Beer Industry into Egypt 11
8. 2. A Star Rises: Stella and the Egyptian Beer Industry, 1920–1940 28
9. 3. Crowning the Pyramid: The Egyptian Beer Industry’s “Mature” Period, 1940–1952 60
10. 4. Stella Is Always Delicious: Selling Beer in the Time of Nasser, 1952–1958 77
11. 5. A Pan-Arab Brew: Stella and the United Arab Republic, 1958–1961 105
12. 6. Getting the Dutch Out: How Stella Became the Beer of the Egyptian Regime, 1961–1972 125
13. 7. Opening Up Stella: The Infitah and the Beer Business in Egypt, 1973–1985 145
14. 8. An American Pharaoh and the Egyptian Star: Stella, 1985–2003 163
15. Conclusion 187
16. Notes 197
17. Bibliography 219
18. Index 243