The Women of the Far Right

Alice Marwick, author of Status Update: Celebrity, Publicity, and Branding in the Social Media Age:
The Women of the Far Right is an immensely readable ethnographic investigation of an oft-overlooked aspect of modern extremism—the role of women. Eviane Leidig deftly shows how far-right influencers leverage social media tools like Instagram and YouTube to normalize extreme ideas. The book is a cautionary tale of how hateful ideas can be easily cloaked, and how influential they can be.

Cynthia Miller-Idriss, author of Hate in the Homeland: The New Global Far Right:
Leidig’s deep dive into the social media worlds of far-right women reveals how they weaponize mainstream influencer branding and marketing strategies to soften and package far-right content within relatable, everyday stories. Original, timely, and indispensable for understanding the modern far right.

Cas Mudde, coauthor of Populism: A Very Short Introduction:
Finally, a book that looks at the women of the alt-right, the social media influencers who radicalize with a smile, who curate online “authenticity,” and who use traditional femininity to fight feminism. Critical but not dismissive, Eviane Leidig takes these women seriously without taking them at their word. As we all should.