Contents

Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Introduction. So you want to go public? 1
4. 1. Writing beyond the academy 17
5. 2. Telling stories about your research 37
6. 3. Books for general audiences 59
7. 4. The digital turn 89
8. 5 .Building an audience 119
9. 6. The perils of going public 139
10. 7. Making it count, making a difference 163
11. Acknowledgments 191
12. Notes 195
13. Bibliography 209
14. Index 221