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Retailer Strategies in the Food Marketing Chain: Introduction to the Special Issue

  • Louis-Georges Soler
Veröffentlicht/Copyright: 24. Februar 2005

A good understanding of the current evolution in the retail sector is important for both stakeholders in the food chains and governments who have to design policies regulating competition and supplier-buyer relationships. The papers grouped in this special issue provide insights about three questions raised by that evolution: the impact of private label expansion on national brand prices, retailers’ pricing strategies, and retailers’ buying strategies and their impact on upstream producers.

Published Online: 2005-2-24

©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston

Heruntergeladen am 30.9.2025 von https://www.degruyterbrill.com/document/doi/10.2202/1542-0485.1111/html
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