3. Marketing Ethnic Foods at Supermarkets

Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Tables vii
4. Foreword ix
5. Editor’s Note xiii
6. Introduction 1
7. 1. The Globalization of the Fruit and Vegetable Trade 19
8. 2. The Consolidation and Globalization of Grocery Stores 33
9. 3. Marketing Ethnic Foods at Supermarkets 47
10. 4. The Changing American Restaurant 68
11. 5. Cookbooks Navigate the Globe 79
12. 6. Indian Restaurants in America: A Case Study in Translating Diversity 97
13. 7. Chinese Food from Chinatown to the Suburbs 110
14. 8. Tortilla Politics 125
15. Conclusion: What Is an Authentic Taco? 143
16. List of Abbreviations Used in Notes and Bibliography 151
17. Notes 153
18. Bibliography 229
19. Index 261