2. Hollywood’s China: Mickey Mouse, Kung Fu Panda, and the Rise of Sino-US Brandscapes

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. List of Illustrations ix
4. Preface xi
5. Acknowledgments xv
6. List of Abbreviations xxi
7. Introduction 1
8. 1. Policy and Superheroes: China and Hollywood in Sino-US Relations 19
9. 2. Hollywood’s China: Mickey Mouse, Kung Fu Panda, and the Rise of Sino-US Brandscapes 40
10. 3. Soft Power Plays: How Chinese Film Policy Influences Hollywood 63
11. 4. Whispers in the Gallery: How Industry Forums Build Sino-US Media Collaboration 89
12. 5. Compradors: How Above-the-Line Workers Brand Sino-US Film Production 110
13. 6. Farm Labor, Film Labor: How Below-the-Line Workers Shape Sino-US Film Production 131
14. Conclusion 155
15. Appendix 1: Examples of Sino-US Film Collaboration by Type 167
16. Appendix 2: Chinese Character Glossary 171
17. Notes 175
18. Filmography 209
19. Bibliography 215
20. Index 235