The Impacts of Neoliberal Tourism Development in the Arab World with Specific Reference to Morocco and Jordan
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Nicolai Scherle
Nicolai Scherle is Professor of Intercultural Management and Diversity at the
Hochschule für Oekonomie und Management (FOM) in Munich. His research interests are mainly in the areas of economic and tourism geography with emphasis on sustainability issues, entrepreneurship, intercultural communication and diversity.
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Markus Pillmayer
Markus Pillmayer is Professor of Destination Management and Development at the
Hochschule München in Munich. His research interests include internationalization and tourism (with special emphasis on the Arab region), entrepreneurship, tourism policy and health tourism.Gershon Braun is Lecturer of Business Ethics and Intercultural Competencies at the
International School of Management (ISM) in Dortmund. His main area of research concerns the methods and means of integrating ethics into economic frameworks and management decision-making processes across disparate cultures.
Abstract
Morocco and Jordan are among those destinations in the Arab world where the complex structures and processes of a neoliberal tourism policy can be examined quasi archetypically: to the extent that the policy largely considers the market as being the ultimate determinant for the exchange of tangible and intangible goods. Based on two case studies – the so-called Master Plan of Marrakesh (Morocco) and the Aqaba Special Economic Zone (Jordan) – this paper examines the conflicted effects of neoliberal penetration into tourism policy on these two destinations as well as on key stakeholders. Given the unilateral instrumentalization of individual freedom in terms of productivity, growth, and progress; it is evident that a neoliberal tourism policy does not justly serve those directly involved or the local communities, but instead, furthers the interests of Western industrialized nations.
About the authors
Nicolai Scherle is Professor of Intercultural Management and Diversity at the Hochschule für Oekonomie und Management (FOM) in Munich. His research interests are mainly in the areas of economic and tourism geography with emphasis on sustainability issues, entrepreneurship, intercultural communication and diversity.
Markus Pillmayer is Professor of Destination Management and Development at the Hochschule München in Munich. His research interests include internationalization and tourism (with special emphasis on the Arab region), entrepreneurship, tourism policy and health tourism.
Gershon Braun is Lecturer of Business Ethics and Intercultural Competencies at the International School of Management (ISM) in Dortmund. His main area of research concerns the methods and means of integrating ethics into economic frameworks and management decision-making processes across disparate cultures.
© 2020 Walter de Gruyter GmbH, Berlin/Boston
Artikel in diesem Heft
- Titelseiten
- Tourism Geography of the MENA Region: Potential, Challenges and Risks
- Main articles
- Emergence of New Tourist Destinations in the Mediterranean Hinterlands – The Case of the Chefchaouen Region (Morocco)
- The Impacts of Neoliberal Tourism Development in the Arab World with Specific Reference to Morocco and Jordan
- Egypt’s Image Repair Strategies in Time of Crisis: A Case Study of the Russian Flight Crash
- “They just buy a karak and leave” – Overtourism in Souq Muttrah, the Sultanate of Oman
- Understanding the Impact of Knowledge on Perception of Islam – What Role Cultural Tourism Can Play?
- Generating Jobs For Youth GCC Nationals? – Tourism Development, Demographic Change, and Labour Market Situation in GCC Countries
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Artikel in diesem Heft
- Titelseiten
- Tourism Geography of the MENA Region: Potential, Challenges and Risks
- Main articles
- Emergence of New Tourist Destinations in the Mediterranean Hinterlands – The Case of the Chefchaouen Region (Morocco)
- The Impacts of Neoliberal Tourism Development in the Arab World with Specific Reference to Morocco and Jordan
- Egypt’s Image Repair Strategies in Time of Crisis: A Case Study of the Russian Flight Crash
- “They just buy a karak and leave” – Overtourism in Souq Muttrah, the Sultanate of Oman
- Understanding the Impact of Knowledge on Perception of Islam – What Role Cultural Tourism Can Play?
- Generating Jobs For Youth GCC Nationals? – Tourism Development, Demographic Change, and Labour Market Situation in GCC Countries
- The significance of International Cooperation and Associated Travels for the Development of Women’s Football in Jordan
