Knowledge Dissemination of Word-of-Mouth Research: Citation Analysis and Social Network Analysis
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Tom M. Y. Lin
In the past 40 years, there have been many studies related to word of mouth; however, no reviews of the word-of-mouth literatures have been found. This study integrates the methods of citation analysis and social network analysis to explore the citation of word-of-mouth papers and further validates the knowledge dissemination of word-of-mouth studies. The results of the research reveal that the three papers – Richins (1983), Brown and Reingen (1987) and Herr, Kardes and Kim (1991) – were in more centralized positions in the citation network. As core papers in the word-of-mouth field, they play critical roles in knowledge. These research findings allow researchers to access studies related to the word-of-mouth field from the past 40 years, and dissemination of word-of-mouth knowledge helps researchers' control over future research directions and the overall knowledge contribution of the word-of-mouth field.
© 2008 by K. G. Saur Verlag, An Imprint of Walter de Gruyter GmbH & Co. KG, Federal Republic of Germany
Artikel in diesem Heft
- Editorial: Libri Best Student Paper Award 2008
- Knowledge Dissemination of Word-of-Mouth Research: Citation Analysis and Social Network Analysis
- Environmental Scanning in Botswana's SMEs: A Study of the Manufacturing Industry
- Sharing Information Resources: a Study of School Clusters from Rural KwaZulu-Natal, South Africa
- LIS Education and Web Services in the Public Sector: the Case of Spain
- The Effect of Mass Purchase on Document Supply Service at South Korean Medical Libraries
- Information Literacy Development in Malaysia: A Review
- Interaction and Impact of Electronic Information Resources on Qatar University Faculty
- The Use of the Internet by Political Parties and Candidates in the 2007 Scottish Parliament Election
- 2009 Annual Award for the Best Libri Student Paper
- Tables of Contents: Vol. 58, No. 1–4
- Author Index: Vol. 58, No. 1–4
Artikel in diesem Heft
- Editorial: Libri Best Student Paper Award 2008
- Knowledge Dissemination of Word-of-Mouth Research: Citation Analysis and Social Network Analysis
- Environmental Scanning in Botswana's SMEs: A Study of the Manufacturing Industry
- Sharing Information Resources: a Study of School Clusters from Rural KwaZulu-Natal, South Africa
- LIS Education and Web Services in the Public Sector: the Case of Spain
- The Effect of Mass Purchase on Document Supply Service at South Korean Medical Libraries
- Information Literacy Development in Malaysia: A Review
- Interaction and Impact of Electronic Information Resources on Qatar University Faculty
- The Use of the Internet by Political Parties and Candidates in the 2007 Scottish Parliament Election
- 2009 Annual Award for the Best Libri Student Paper
- Tables of Contents: Vol. 58, No. 1–4
- Author Index: Vol. 58, No. 1–4
