Conceptual metaphor as a news-story promoter: The cases of ENL and EIL headlines
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Jian-Shiung Shie,
Abstract
This paper explores conceptual metaphor as a news-story promoter in the English-as-a-native-language (ENL) and English-as-an-international-language (EIL) contexts, using a self-constructed corpus of 605 pairs of corresponding New York Times (NYT) and Times Supplement (TS) news stories. Identified from the corpus are the non-lexicalized linguistic realizations of conceptual metaphors in the headlines of the corresponding stories. Rhetorical functions of the identified conceptual metaphors are examined and analyzed with regard to their pragmatic roles as a news-story promoter. Metaphoric variations in figurative conventionality and cultural specificity between NYT and TS headlines are also discussed to reveal the effects of intercultural audience design. The results show that non-lexicalized metaphors foreground a stylistically appealing aspect of the story to draw the reader into the body of the story, that non-lexicalized metaphors in a grander style are used in NYT headlines to engage the ENL reader, that those in a plainer style are used in TS headlines to inform the EIL reader, and that non-lexicalized metaphors in the TS are in general less culture-specific than those in their NYT counterparts. The implication for EIL learning is discussed briefly at the end of the paper.
© 2012 Walter de Gruyter GmbH & Co. KG, Berlin/Boston
Artikel in diesem Heft
- Masthead
- Conceptual metaphor as a news-story promoter: The cases of ENL and EIL headlines
- Exaggerating difference: Representations of the Third World Other in PI aid
- Levels of pragmatic competence in an EFL academic context: A tool for assessment
- Assessing the effects of identical task repetition and task-type repetition on learners' recognition and production of second language request downgraders
- Comments on Deirdre Wilson's paper “Parallels and differences …”
- Delimitation of pragmatics: Paradigms, myths, and fashions. A response to Bara
- Theorising in pragmatics: Commentary on Bara's Cognitive Pragmatics: The Mental Processes of Communication (MIT Press, 2010).
- Book reviews
- Contributors to this issue
Artikel in diesem Heft
- Masthead
- Conceptual metaphor as a news-story promoter: The cases of ENL and EIL headlines
- Exaggerating difference: Representations of the Third World Other in PI aid
- Levels of pragmatic competence in an EFL academic context: A tool for assessment
- Assessing the effects of identical task repetition and task-type repetition on learners' recognition and production of second language request downgraders
- Comments on Deirdre Wilson's paper “Parallels and differences …”
- Delimitation of pragmatics: Paradigms, myths, and fashions. A response to Bara
- Theorising in pragmatics: Commentary on Bara's Cognitive Pragmatics: The Mental Processes of Communication (MIT Press, 2010).
- Book reviews
- Contributors to this issue
