Tweeting television: Exploring communication activities on Twitter while watching TV

Christopher Buschow; Beate Schneider; Simon Ueberheide

doi:10.1515/commun-2014-0009

Artikel

Tweeting television: Exploring communication activities on Twitter while watching TV

Christopher Buschow , Beate Schneider und Simon Ueberheide

Veröffentlicht/Copyright: 2. Juni 2014

Veröffentlicht von

Veröffentlichen auch Sie bei De Gruyter Brill

Manuskript einreichen Informationen für Autor*innen Erkunden Sie dieses Fachgebiet

Aus der Zeitschrift Communications Band 39 Heft 2

Abstract

“Social TV”, described as the use of social media such as Twitter or Facebook stimulated by TV programs, is highly topical in the television industry. Communication research has fallen behind in addressing this issue. In this paper we explore the simultaneous communication activities of Twitter users while watching TV. Additionally, we tested whether different TV programs stimulate different communication activities. The main findings of our quantitative content analysis of approximately 30,000 messages show that communication within the Twitter community as well as evaluations of shows and actors are the main subjects of the explored tweets. We also found that different TV programs evoke different communication activities. While talent shows produce expressions of fandom and critiques of the candidates in the show, live events evoke a critical debate about the show itself and what’s happening on screen. Political talk shows can stimulate a public discourse.

Keywords: television; communication activities; Twitter; Social TV; content analysis

Published Online: 2014-6-2

Published in Print: 2014-6-1

Sie haben derzeit keinen Zugang zu diesem Inhalt.

Artikel in diesem Heft

https://doi.org/10.1515/commun-2014-0009

Schlagwörter für diesen Artikel

television; communication activities; Twitter; Social TV; content analysis