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Sex role stereotyping in television advertisements: A content analysis of advertisements from South Africa and Great Britain
Veröffentlicht/Copyright:
23. Januar 2006
Published Online: 2006-01-23
Published in Print: 2002-11-19
Copyright © 2002 by Walter de Gruyter GmbH & Co. KG
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Artikel in diesem Heft
- The consumers choice: Language, media consumption and hybrid identities of minorities
- Elderly peoples media use: At the crossroads of personal and societal developments
- Sex role stereotyping in television advertisements: A content analysis of advertisements from South Africa and Great Britain
- Supplement or substitution? The relationship between reading a local print newspaper and the use of its online version
- Discourses of nature in advertising
- Book reviews
- Contributors
Artikel in diesem Heft
- The consumers choice: Language, media consumption and hybrid identities of minorities
- Elderly peoples media use: At the crossroads of personal and societal developments
- Sex role stereotyping in television advertisements: A content analysis of advertisements from South Africa and Great Britain
- Supplement or substitution? The relationship between reading a local print newspaper and the use of its online version
- Discourses of nature in advertising
- Book reviews
- Contributors
