Artikel
Open Access
Theoretical analysis of brand-building of e-commerce platforms
-
Guan Guanjun
Veröffentlicht/Copyright:
23. April 2021
Published Online: 2021-04-23
Published in Print: 2016-12-01
© 2021 by Walter de Gruyter Berlin/Boston
Artikel in diesem Heft
- Masthead
- Instructions for Authors
- Contents
- Tax incentives and environmental protection: Evidence from China’s taxpayer-level data
- Re-discussion on the rationality of high income of monopoly industries: Evidence from the employer-employee matched data
- Innovative behavior and the Chinese enterprise survival risk: An empirical study
- Measuring aggregate trade costs and its empirical effects on manufacturing export composition in China
- China’s fiscal risks and management: Experiences and trends
- Theoretical analysis of brand-building of e-commerce platforms
Creative Commons
BY-NC 4.0
Artikel in diesem Heft
- Masthead
- Instructions for Authors
- Contents
- Tax incentives and environmental protection: Evidence from China’s taxpayer-level data
- Re-discussion on the rationality of high income of monopoly industries: Evidence from the employer-employee matched data
- Innovative behavior and the Chinese enterprise survival risk: An empirical study
- Measuring aggregate trade costs and its empirical effects on manufacturing export composition in China
- China’s fiscal risks and management: Experiences and trends
- Theoretical analysis of brand-building of e-commerce platforms