A dialectical materialist reading of the sign
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Wolff-Michael Roth
Wol-Michael Roth (b. 1953) is Lansdowne Professor of Applied Cognitive Science at the University of Victoria. His research interests include applied cognitive science, science studies, communication, epistemology, and semiotics. His recent major publications include
Toward an Anthropology of Graphing: Semiotic and Activity-Theoretic Perspectives (2003);Rethinking Scientific Literacy (with Angela Calabrese, 2004); andTalking Science: Language and Learning in Science (2005).
Abstract
In this article, I reread sections of Karl Marx's Capital, substituting the term ‘sign’ wherever he used ‘commodity.’ I show that such a substitution yields statements that have close family relationship with the results of twentieth century scholarship in a variety of disciplines. The question about the origin of such family resemblance can be found in the notion of substitution that occurs in trade and translation. The results of this rereading suggest that a theory of sign can be grounded in the notion of substitution, translation, and use rather than in the notion of reference and meaning. This approach thereby fundamentally depsychologizes our understanding and theories of the sign.
About the author
Wol-Michael Roth (b. 1953) is Lansdowne Professor of Applied Cognitive Science at the University of Victoria. His research interests include applied cognitive science, science studies, communication, epistemology, and semiotics. His recent major publications include Toward an Anthropology of Graphing: Semiotic and Activity-Theoretic Perspectives (2003); Rethinking Scientific Literacy (with Angela Calabrese, 2004); and Talking Science: Language and Learning in Science (2005).
© Walter de Gruyter
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Artikel in diesem Heft
- A semiotic analysis of the genetic information system
- Sword play: The cultural semiotics of violent scapegoating and sexual and racial othering
- Reading Holmes: Capital and the sign of the market in The Hound of the Baskervilles
- Au sujet des couleurs de céphalopodes — rencontre de points de vue sémiotique et éthologique
- A dialectical materialist reading of the sign
- Rudolf Engler, le grand maître du saussurisme
- Three levels of the symbolosphere
- A discourse-based approach to human-computer communication
- Literacy in the ‘visual world’: Impact of the SLS experiment in rural India
- Neo-dualism and the bifurcation of the symbolosphere into the mediasphere and the human mind
- How to mean without saying: Presupposition and implication revisited
- A solution to the Sorites
- Thirdness as self-reference in computing
- Encounters
