Contents

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Preface xvii
4. Chapter 1: Introduction to Artificial Intelligence Marketing 1
5. Chapter 2: Understanding Artificial Intelligence and Machine Learning 15
6. Chapter 3: Preparing Your Data for Artificial Intelligence 29
7. Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior 47
8. Chapter 5: Personalization with Artificial Intelligence 63
9. Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service 79
10. Chapter 7: Image and Video Recognition with Artificial Intelligence 95
11. Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing 109
12. Chapter 9: Predictive Analytics with Artificial Intelligence (AI) 127
13. Chapter 10: Email Marketing with Artificial Intelligence (AI) 145
14. Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI) 165
15. Chapter 12: Using Artificial Intelligence for Content Marketing 187
16. Chapter 13: Marketing Automation with Artificial Intelligence (AI) 207
17. Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement 223
18. Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing 243
19. Index 261