The effect of iconicity flash blindness
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Vojtěch Diatka
Abstract
In our experiment, the Saussurean postulate of arbitrariness has been empirically tested in order to see whether it can be applied to all words to the same extent. Three hundred participants were asked to match Czech words with their Hindi translations. One set of words was randomly chosen from a Hindi corpus (set A); the second set consisted of both randomly chosen words and words categorized as ideophones (set B). The participants were successful in matching both sets (the lower level of the confidence interval is about 7% above random guessing), and their performance showed unexpected patterns: For one, not only iconic properties (the sound qualities) but also iconic structures such as reduplication are an important distinctive features, and recipients are able to exploit this. Moreover, even words considered to be non-iconic (set A) apparently contain a degree of iconicity, which participants are able to draw upon. However, participants appear to lose this ability when non-iconic words are presented in the context of words with evidently abundant iconicity (set B). The effect resembles the accommodation process which is known for other senses; therefore, we call the effect “Iconicity flash blindness”.
Abstract
In our experiment, the Saussurean postulate of arbitrariness has been empirically tested in order to see whether it can be applied to all words to the same extent. Three hundred participants were asked to match Czech words with their Hindi translations. One set of words was randomly chosen from a Hindi corpus (set A); the second set consisted of both randomly chosen words and words categorized as ideophones (set B). The participants were successful in matching both sets (the lower level of the confidence interval is about 7% above random guessing), and their performance showed unexpected patterns: For one, not only iconic properties (the sound qualities) but also iconic structures such as reduplication are an important distinctive features, and recipients are able to exploit this. Moreover, even words considered to be non-iconic (set A) apparently contain a degree of iconicity, which participants are able to draw upon. However, participants appear to lose this ability when non-iconic words are presented in the context of words with evidently abundant iconicity (set B). The effect resembles the accommodation process which is known for other senses; therefore, we call the effect “Iconicity flash blindness”.
Kapitel in diesem Buch
- Prelim pages i
- Table of contents vii
- Preface ix
- Introduction xi
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Part I. Phonic dimensions
- The effect of iconicity flash blindness 3
- Iconic treadmill hypothesis 15
- Tracking linguistic primitives 39
- Continuity and change 63
- Iconicity in English literary neologisms 85
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Part II. Cognitive dimensions
- Toward a theory of poetic iconicity 99
- The ocean of surging emotion 119
- Ekphrasis, cognition, and iconicity 135
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Part III. Multimodal dimensions
- Deleuze and the Baroque diagram 153
- Bridging the gap between image and metaphor through cross-modal iconicity 167
- Iconicity, ‘intersemiotic translation’ and the sonnet in the visual poetry of Avelino De Araújo 191
- Reading across the gutter 209
- The role of iconicity in package design 229
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Part IV. Performative dimensions
- Iconicity in Buddhist language and literature 249
- Iconization of sociolinguistic variables 263
- Performative iconicity 287
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Part V. New dimensions of iconicity
- Why notational iconicity is a form of operational iconicity 303
- Iconicity, ambiguity, interpretability 321
- The iconicity of literary analysis 331
- Author index 345
- Subject index 347
Kapitel in diesem Buch
- Prelim pages i
- Table of contents vii
- Preface ix
- Introduction xi
-
Part I. Phonic dimensions
- The effect of iconicity flash blindness 3
- Iconic treadmill hypothesis 15
- Tracking linguistic primitives 39
- Continuity and change 63
- Iconicity in English literary neologisms 85
-
Part II. Cognitive dimensions
- Toward a theory of poetic iconicity 99
- The ocean of surging emotion 119
- Ekphrasis, cognition, and iconicity 135
-
Part III. Multimodal dimensions
- Deleuze and the Baroque diagram 153
- Bridging the gap between image and metaphor through cross-modal iconicity 167
- Iconicity, ‘intersemiotic translation’ and the sonnet in the visual poetry of Avelino De Araújo 191
- Reading across the gutter 209
- The role of iconicity in package design 229
-
Part IV. Performative dimensions
- Iconicity in Buddhist language and literature 249
- Iconization of sociolinguistic variables 263
- Performative iconicity 287
-
Part V. New dimensions of iconicity
- Why notational iconicity is a form of operational iconicity 303
- Iconicity, ambiguity, interpretability 321
- The iconicity of literary analysis 331
- Author index 345
- Subject index 347
