Metaphors and their aptness in trade names for perfumes

Kapitel in diesem Buch

1. Prelim pages i
2. Table of contents v
3. Introduction vii
4. Part 1. Metaphor and the system of languages
5. Semiotic aspects of metaphor 1
6. “Conventional” and “dead” metaphors revisited 17
7. Towards an explanatory theory of metaphor 57
8. Metaphor as a basic means for extending the lexicon 85
9. polysemy, tropes and cognition or the non-magrittian art of closing curtains whilst opening them 121
10. Context dependence and metaphor 141
11. Part 2. Metaphor and language Use
12. Spatial metaphors underlying propositions of causality 179
13. Metaphoric processes in word formation. The case of prefixed verbs 211
14. Linguistic and extralinguistic aids for reconstruction and interpretation of metaphors in headlines 245
15. Metaphors and their aptness in trade names for perfumes 265
16. The translation of metaphor 295
17. Part 3. Metaphor and psycholinguistic processes
18. Some implications of metaphor for philosophy and psychology of science 329
19. Representation in cognitive psychological theories of figurative language 383
20. Metaphor and the first words 427
21. A devlopmental analysis of metaphoric competence and reading 483
22. Metaphoric productions and preferences in second language learners 527
23. Metaphor production and comprehension in Aphasia 561
24. Visual imagery and metaphor in british sign language 603