Adds to our understanding of the powerful nature of texts and writing.

Winner of the 2004 Distinguished Publication on Business Communication presented by the Association of Business Communication

Writing Power examines the way that texts, knowledge, and hierarchy generate and support one another within a for-profit corporation. By encouraging us to see texts and writing as powerful operators in the corporate world, this book presents a case study focused on how one engineering organization uses texts to create and maintain its knowledge and power structure. Based on over five years of observations, the book describes the co-generation of power/knowledge/text from several points of view, including that of managers, engineers, interns, and blue-collar workers. These groups of people use texts to build knowledge within their own areas and establish control over their work when it is passed along to the other groups. Employing Bourdieu's notion that people possess different kinds of "capital" that can be converted to one another under the right circumstances, the book demonstrates that text is one of the major ways that this conversion of capital takes place, and is thus one of the major ways that power and knowledge are generated and accumulated.

Analyzing the power of metaphor in the rhetoric of science, this book examines the use of words to express complex scientific concepts.

Metaphor and Knowledge offers a sweeping history of rhetoric and metaphor in science, delving into questions about how language constitutes knowledge. Weaving together insights from a group of scientists at the Santa Fe Institute as they shape the new interdisciplinary field of complexity science, Ken Baake shows the difficulty of writing science when word meanings are unsettled, and he analyzes the power of metaphor in science.

Offers a narrative history of technical writing as a cultural practice and the system of scientific knowledge it controls.

Spurious Coin constructs a cultural history of technical writing in the United States and the system of scientific knowledge and power it controls. Embedded in this history are tensions between scientific and liberal arts knowledge-making that render technical writing both the genuine and counterfeit coin of scientific knowledge within our culture. When scientific knowledge is made by scientists and engineers, it can circulate as genuine currency in an economy where communication makes knowledge. When scientific knowledge is made by liberal-arts trained technical writers, however, it circulates as spurious currency and threatens the purity of the knowledge economy. Because the stability of the scientific knowledge economy is at stake, scientists and technical writers often find themselves at odds over the value of scientific knowledge minted by non-scientists.

Longo constructs this cultural history around a framework of five intellectual trends: the use of clear, correct English; maximum efficiency of production and operation; the need to contribute to a general fund of scientific knowledge for the betterment of the human condition; the tension between the role of science and art within a culture; and a redemptive urge to purify language and standardize practice. She also explores the role of mechanical engineers in designing management systems which rely on technical writing to control operations and profits.