Console-ing passions: television and cultural power
Roaming across the disciplines of media studies, geography, and science and technology studies, Parks examines uses of satellites by broadcasters, military officials, archaeologists, and astronomers. She looks at Our World, a live intercontinental television program that reached five hundred million viewers in 1967, and Imparja tv, an Aboriginal satellite tv network in Australia. Turning to satellites’ remote-sensing capabilities, she explores the U.S. military’s production of satellite images of the war in Bosnia as well as archaeologists’ use of satellites in the excavation of Cleopatra’s palace in Alexandria, Egypt. Parks’s reflections on how Western fantasies of control are implicated in the Hubble telescope’s views of outer space point to a broader concern: that while satellite uses promise a “global village,” they also cut and divide the planet in ways that extend the hegemony of the post-industrial West. In focusing on such contradictions, Parks highlights how satellites cross paths with cultural politics and social struggles.
Ranging across television genres, historical periods, and racial formations, Living Color—as it positions race as a key element of television’s cultural influence—moves the discussion out of a black-and-white binary and illustrates how class, gender, and sexuality interact with images of race. In addition to essays on representations of "Oriental" performers and African Americans in the early years of television, this collection also examines how the celebrity of the late MTV star Pedro Zamora countered racist and homophobic discourses; reveals how news coverage on drug use shifted from the white middle-class cocaine user in the early 1980s to the black "crack mother" of the 1990s; and takes on TV coverage of the Rodney King beating and the subsequent unrest in Los Angeles. Other essays consider O.J. Simpson’s murder trial, comparing television’s treatment of Simpson to that of Michael Jackson, Magic Johnson, Michael Jordan, and Clarence Thomas and look at the racism directed at Asian Americans by the recurring "Dancing Itos" on Jay Leno’s Tonight Show.
An AIDS videomaker herself, Juhasz writes from the standpoint of an AIDS activist and blends feminist film critique with her own experience. She offers a detailed description of alternative AIDS video, including her own work on the Women’s AIDS Video Enterprise (WAVE). Along with WAVE, Juhasz discusses amateur video tapes of ACT UP demonstrations, safer sex videos produced by Gay Men’s Health Crisis, public access programming, and PBS documentaries, as well as network television productions.
From its close-up look at camcorder AIDS activism to its critical account of mainstream representations, AIDS TV offers a better understanding of the media, politics, identity, and community in the face of AIDS. It will challenge and encourage those who hope to change the course of this crisis both in the ‘real world’ and in the world of representation.
With a cast of characters including Michael, Hope, Elliot, Nancy, Melissa, and Gary; Alexis, Krystle, Blake, and all the other Carringtons; not to mention Maddie and David; even Crockett and Tubbs, Feuer smoothly blends close readings of well-known programs and analysis of television’s commercial apparatus with a thorough-going theoretical perspective engaged with the work of Baudrillard, Fiske, and others. Her comparative look at Yuppie TV, Prime Time Soaps, and made-for-TV-movie Trauma Dramas reveals the contradictions and tensions at work in much prime-time programming and in the frustrations of the American popular consciousness. Seeing Through the Eighties also addresses the increased commodification of both the producers and consumers of television as a result of technological innovations and the introduction of new marketing techniques. Claiming a close relationship between television and the cultures that create and view it, Jane Feuer sees the eighties through televison while seeing through television in every sense of the word.