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Kids Rule!
Nickelodeon and Consumer Citizenship
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Sarah Banet-Weiser
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Edited by:
Lynn Spigel
Language:
English
Published/Copyright:
2007
About this book
Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power with assertions of their political and cultural power.
Author / Editor information
Sarah Banet-Weiser is Associate Professor in the Annenberg School for Communication at the University of Southern California. She is the author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity and coeditor of Cable Visions: Television Beyond Broadcasting (forthcoming).
Reviews
“Kids Rule! challenges us to think about Nickelodeon’s impact on our ideas about childhood, consumerism, and citizenship. With wit and insight, Sarah Banet-Weiser explains how this phenomenal cable and branding success story changed children’s TV while deftly promoting its brand worldwide. A must-read for parents and teachers.”—Ellen Seiter, author of The Internet Playground: Children’s Access, Entertainment, and Mis-Education
“Kids Rule! is an immensely important and exciting book. Based on meticulous research, with a strong cultural production approach, it is a book that will be widely read by scholars and students alike. It fills a large gap in this terrain of work and it is lively, thorough, and brimming with insight and argument.”—Angela McRobbie, author of The Uses of Cultural Studies
“In this remarkable book, Sarah Banet-Weiser delves into the political, cultural, and economic forces that drive Nickelodeon. As it has moved from upstart cable network to international conglomerate, Nick has tried to have its cake and eat it too—it is a place where ‘kids rule!’ but also a network that understands the value of pleasing parents. The book compellingly reveals how Nick addresses its young viewers as consumer-citizens and how it commodifies both ‘girl power’ and ethnic diversity to forge a unique place for itself within the children’s television marketplace.”—Heather Hendershot, editor of Nickelodeon Nation: The History, Politics, and Economics of America’s Only TV Channel for Kids
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 3, 2007
eBook ISBN:
9780822390299
Pages and Images/Illustrations in book
Main content:
296
Other:
30 illustrations
