Dortmunder Beiträge zur Zeitungsforschung

For the first time, this volume presents an overview of the East Prussian publishing industry from its 17^th century beginnings through the end of the Second World War based on extensive source materials. It presents information on over 2,000 periodicals, and on publishers, printers, and journalists. Indexes facilitate access to the materials, making this an indispensable reference work for all researchers on Prussian history.

Family proprietorship has always been the traditional ownership structure in the German newspaper market. Yet structural changes taking place in readership and advertising markets as well as the general crisis facing the newspaper business model have cast this form of ownership into question. New actors such as financial investor David Montgomery have introduced alternative forms of ownership. Using case examples from Germany and abroad, the author analyzes a great variety of ownership structures, including classical family ownership, foundations, investors from outside the sector, stock corporations, private equity firms, and ownership by political parties. The study shows the degree to which the permanent changes affecting the newspaper market demand new answers, including the establishment of alternative forms of ownership.

The Jewish author and journalist Moritz Goldstein (1880–1977) lived in Berlin until he emigrated in 1933. This is the first time that a systematic, annotated anthology of Goldstein’s articles and court reports has been published. It provides a deep insight into both turbulent day-to-day life in Berlin during the Weimar Republic and significant social history debates from the viewpoint of a German Jew.

The future of journalism as seen from various perspectives is the subject of the essays in this volume: the training of journalists, media companies as social organisations, journalists and their commitment to a professional code of conduct, journalism and the traditional media business model.

George Wronkow worked as a journalist with the Mosse publishing house in Berlin in the 1920s and 30s; in the Spring of 1933 he had to leave Germany and fled first to Denmark and then to France, before emigrating to the USA in 1941. In his autobiography he presents a poignant account not only of his own life but of contemporary political developments from the Second Empire to the Nazi regime. He paints an impressive picture of his life in exile in Paris, where among other things he worked for the Pariser Tageblatt and as a radio journalist.

In recent years marketing has played an ever more important role for daily newspapers and popular magazines. The reader's continuing buying restraint, falling sales, reductions in advertising income and the loss of classified advertising to the Internet, are all symptoms of a crisis. This forces publishing houses to optimize operational processes. Not least the growing competition, both with electronic media and between publishers leads to an ever-increasing importance of the marketing department for the success of the business. Peter Brummund, who has spent years in leading positions in the branch himself, takes a look at this business aspect of the press.

In keeping with the practical needs of the specialist reader, the author summarizes the sales and marketing structures of the press: the "classical" and the new marketing channels, engendered by new technology such as the Internet, digital printing and satellite transmissions. The different marketing channels using subscriptions, individual sales, readers clubs and direct marketing are explained in detail, as are elementary mechanisms such as disposition, remittance, fixed prices and discounts. The way press wholesalers function is presented with the general technical and legal conditions and enlarged upon using concrete case studies.

The station book trade in Germany must currently face new challenges: the possible abandoning of opening hours, the shift of press sales to non-press outlets and above all, the concentration of book and press sales in large media and trading companies.

Against the backdrop of historical developments, Peter Brummund analyses the specialities of this section of the book and press marketing business. He is the author of a number of important studies on this topic and has worked in the press for years, in publishing houses, and lately in his own national marketing and import business.

This handbook is the first unique study of the branch offering concise knowledge on the station book trade, a subject much neglected until now. It demonstrates ideas and strategies on how the branch can develop further and secure its future even under the difficult market conditions.

The media landscape in Korea has changed considerably in recent years through rapid technological development and the creation of new media. At the same time, the competition between the leading Korean national daily newspapers has increased. Pressejournalismus in Korea examines the conditions, structure and the actual work processes in the editorial department of one of these papers in the context of the entire Korean press landscape.

In her well-documented study, Irmtraud Ubbens focuses on the life and work of Moritz Goldstein, a writer and journalist, whose emigration from National-Socialist Germany took him first to Italy and England and, finally, to the USA. Based on her differentiated sources and using Goldstein's correspondence as a backdrop, she provides a vivid account of the émigré writer's inner conflict, caused by the gradual loss of his mother tongue, his most important tool. The Appendix presents texts written by Goldstein after 1933.