Volume 11, Issue 1

While the design of voting advice applications (VAAs) is witnessing an increasing amount of attention, one aspect has until now been overlooked: its visualisations. This is remarkable, as it are those visualisations that communicate to the user the advice of the VAA. Therefore, this article aims to provide a first look at which visualisations VAAs adopt, why they adopt them, and how users comprehend them. For this, I will look at how design choices, specifically those on matching, influence the type of visualisation VAAs not only do but also have to, use. Second, I will report the results of a small-scale experiment that looked if all users comprehend similar visualisations in the same way. Here, I find that this is often not the case and that the interpretations of the users often differ. These first results suggest that VAA visualisations are wrongly underappreciated and demand closer attention of VAA designers.

Televised debates are major events in electoral campaigns, serving voters as a substantial source of political information and reaching millions of the potential electorate. Scholars have made use of this potential by applying Real-Time Response Measurement (RTR) to assess reception and perception processes. However, RTR-research has yet almost exclusively focused on duel scenarios. In this paper, we argue that the focus on the duel format in political and communication science research is inappropriate. Thus, we apply virtualized RTR on TV-debates with a multi-person panel. Drawing on data of two field studies ( n  = 1191/1058) conducted with the Debat-O-Meter – an innovative virtualized RTR-Measurement toolbox – in the course of the 2017 federal election in Germany, we show that virtualized RTR-Measurement can indeed produce valid and reliable data regarding TV-discussions with a multi-person podium. Additionally, we find perception processes to be primarily shaped by party identification and prior political preferences such as candidate orientation. Furthermore, our results give strong evidence that candidate preferences are substantially affected by debate reception. Overall, our data follows an established structure well-known from research on TV-duels. As such, research on TV discussions with a multi-person panel is compatible with the existing repertoire of methods, offers great potential for political communication research and provides results that can be linked to current findings in empirical debate research while making its own contribution to the research field.

This paper examines the effect of rurality on party system fragmentation in the Nigerian presidential elections of the fourth republic. The findings show that party system fragmentation (PSF) has been characteristically low in the Nigerian presidential elections and rurality does not significantly predict party system fragmentation. Rurality has a negative effect on PSF in all the elections studied except the 2003 election but only significant in the 2011 poll. Thus, the paper cast doubt on previous studies that indicate that striking rural-urban differences manifest in party system fragmentation in African elections and attribute it to previous studies’ measure of rurality. The paper argues that the use of a composite measure of rurality instead of singular measures of rurality might provide better analysis that helps us understand the effect of rurality on party systems. Also, it argues that in the study of the rural-urban difference in voting behaviour or political behaviours more broadly, data should be aggregated based on cities and non-city areas because cities have distinctive urban characters compared with non-city places. Analyses done on states or constituencies level may not reveal the rural-urban difference because states and constituencies usually have a mix of rural and urban population and other characteristics.

Political microtargeting has been depicted as a severe danger for democratic representation. It is said to fragment the electorate, help manipulate voters, and make politics overall less responsive and inclusive. However, the present paper aims to show why these are not general consequences to be expected from political microtargeting. It argues that a greater consideration needs to be given to context for a more differentiated understanding of microtargeting. The paper adds to existing research by situating political microtargeting within research on party politics. First, it shows that based on core assumptions about party competition and the strategic incentives it involves, one would not expect that microtargeting practices undermine democratic representation. Major constraints resulting from party competition hardly allow parties to be less responsive and inclusive when employing microtargeting. Second, the presence of such constraints furthermore depends on the larger political and institutional context that shapes the intensity of competition.