Band 36, Heft 2

The decline of the newspaper industry in Europe and the United States began long before the advent of the Internet. Although the Internet has accelerated this decline, it is unclear whether the future of the industry is indeed in danger. To what extent are the different electronic communications media used in the journalism sector perceived as relevant? To answer this question we carried out a survey of 239 journalists working for 40 of the most-read newspapers in their respective countries. For each outlet, a questionnaire was administered to up to 5 journalists working on the print edition, and to up to 3 journalists working on the online version. The research was conducted in 11 countries between 2005 and 2006.

Without any doubt communication can move people to do things which they did not want without communication. The article interrogates, why communication is able to do that, what the sources of the power of communication are – namely on the other side from violence and authority. In discussion with the sociological, communication-scientific and speech-act literature the thesis is developed that the communication power appears when the communication partners have developed a relationship of respect. In such a relationship communication possesses the power to strengthen identity or to damage. The power of communication therefore results on relationship of respect and the identity-making ability of communication.

There is growing concern amongst observers of the media that news coverage of politics has moved away from a focus on issues, and instead towards political strategy. Research evidencing such concerns has tended to examine strategic news at a macro level and rarely delves into the complexities surrounding its manifestations. This study addresses this issue by conducting a content analysis of a non-election issue in the British news media (press and TV news) over a three-month period, examining strategy news as a frame. The issue chosen for case study was the “euro debate” of May–June 2003. Findings showed the euro debate to fulfil many typical characteristics of EU reporting in the British media, with coverage cyclical and driven by events, and subsequently lacking sustained engagement with the issues. Although there was a roughly equal balance of issue and strategy framed stories in the press, certain features of coverage gave strategy greater prominence. Despite much of the content analysis's findings confirming the worries of media critics, a number of qualifications emerge, such as the active role that politicians play as sources of strategic news.

This study combines quantitative content and qualitative production analysis of two (public and commercial) television news programs in Flanders to investigate the impact of a Charter of Diversity on the portrayal of ethnic minorities. Findings of interviews with news production and ethnic minority experts show the ineffectiveness of a Diversity Charter not implemented at the heart of the newsroom. It seems unable to have an impact on journalists' media literacy and social capital, on the discursive structure of the news or characteristics of the production process itself – all more decisive factors in minority reporting. These findings are confirmed by the results of content analysis showing no gradual improvement of ethnic minority portrayal in a newscast produced under a Diversity Charter compared to news produced under no such Charter – both showing little changes in ethnic minority reporting.

This article describes a policy-driven project Marketing of unhealthy food directed to children , which represents the first extensive study of food and beverage advertising and marketing to children in Sweden. The project mapped out food and beverage advertisements directed to Swedish children to provide policymakers with current data about marketing trends to inform the debate concerning the regulation of food advertising in response to childhood obesity. The nature, number and placement of advertisements on television and in the internet that encourage children to buy food and beverages were surveyed during one week in 2005 and 2007. The article summarizes the TV and Internet study results, stakeholder views and public opinion, and discusses the policy implications of digital media and the marketing of unhealthy food and beverages to Swedish children.

This article addresses the relationship between content, voice, and body language in persuasive communication and the contribution of these three elements of persuasive performances to its overall persuasiveness. Findings are presented from two separate laboratory experiments. In the first experiment three versions of a video displaying a speech were shown to three different groups of participants: (1) without vocal emphasis and without gestures of the speaker, (2) with vocal emphasis but without gestures, (3) with vocal emphasis and gestures. Audio tracks of the first two experimental conditions were later used in the second experiment to analyze the effects of vocal emphasis when no visual cues are present. Measurement included a questionnaire as well as Real Time Response-measurement (RTR). It was found that content dominates the effect of the speech; emphasis and gestures, however, improved the perception of some features of the speech, such as liveliness and power. Audio-only versions yielded similar results but were rated more favorably in general.