Kirchenmarketing: Strategisches Marketing für kirchliche Angebote

Book

Kirchenmarketing

Strategisches Marketing für kirchliche Angebote

Language: German

Published/Copyright: 2001

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This book is in the series

Frontmatter Publicly Available Download PDF	I
Vorwort Requires Authentication Unlicensed Licensed	VII
Inhaltsverzeichnis Publicly Available Download PDF	IX
1. Beobachtungen Requires Authentication Unlicensed Licensed	1
2. Ausgangssituation Requires Authentication Unlicensed Licensed	9
3. Grundlagen des Marketing Requires Authentication Unlicensed Licensed	27
4. Der Marketing-Managementprozess Requires Authentication Unlicensed Licensed	73
5. Marketing - Einstellung und Bewusstein Requires Authentication Unlicensed Licensed	95
6. Marketingkonzeption im weiten Sinne - Externes Marketing mit Blick auf einzelne Angebote und Zielgruppen Requires Authentication Unlicensed Licensed	127
7. Die Formulierung eines Marktprogramms Requires Authentication Unlicensed Licensed	147
8. Marketingmix — Der Einsatz von Marketinginstrumenten Requires Authentication Unlicensed Licensed	173
9. Kirchliche Angebote als Dienstleistungen Requires Authentication Unlicensed Licensed	205
Nachwort Requires Authentication Unlicensed Licensed	274
Literaturverzeichnis Requires Authentication Unlicensed Licensed	277
Internetadressen Requires Authentication Unlicensed Licensed	282
Backmatter Requires Authentication Unlicensed Licensed	283

Publishing information

Pages and Images/Illustrations in book

eBook published on:

September 12, 2016

eBook ISBN:

9783110504064

Hardcover published on:

January 1, 2001

Hardcover ISBN:

9783828201774

Edition:

Reprint 2016

Pages and Images/Illustrations in book

Front matter:

11

Main content:

282

Illustrations:

93

https://doi.org/10.1515/9783110504064

eBook ISBN: 9783110504064

Hardcover ISBN: 9783828201774

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Walter de Gruyter GmbH
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10785 Berlin
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