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Strategische Unternehmensplanung in jungen KMU
Problemfelder und Lösungsansätze
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Patrick Siegfried
Language:
German
Published/Copyright:
2015
About this book
This academic study examines the practices of strategic planning and the implementation and use of strategic corporate planning instruments in the new SME. In addition, it develops a model for strategic planning specifically designed to improve the performance of new SMEs and to increase their chances for success.
- Provides practical knowledge for new SMEs in the area of strategic corporate planning
- Develops a model for strategic corporate planning in the form of an implementable and usable phase concept
Author / Editor information
Prof. Dr. Dr. Patrick Siegfried (ISM-International School of Management/University of Applied Sciences in Frankfurt)
Topics
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Frontmatter
I -
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Inhaltsverzeichnis
VII -
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Abbildungsverzeichnis
XI -
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Tabellenverzeichnis
XIII -
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Abkürzungsverzeichnis
XV -
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Vorwort
XVII -
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1. Einleitung
1 -
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2. Theoretische Konzepte und Ansätze der strategischen Unternehmensführung
15 -
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3. Untersuchungen zur strategischen Unternehmensplanung in jungen KMU
51 -
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4. Die explorative Expertenbefragung bei jungen KMU zum Thema strategische Unternehmensplanung
117 -
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5. Adaption der Erkenntnisse auf strategische Unternehmensplanungsinstrumente für junge KMU
157 -
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6. Umsetzung der strategischen Unternehmensplanung in jungen KMU in einer Fallstudie
196 -
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7. Folgerungen für Wissenschaft und Praxis
221 -
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Anhang
228 -
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Literaturverzeichnis
248
Publishing information
Pages and Images/Illustrations in book
eBook published on:
October 16, 2015
eBook ISBN:
9783110429022
Hardcover published on:
October 16, 2015
Hardcover ISBN:
9783110438130
Paperback published on:
November 7, 2017
Paperback ISBN:
9783110578553
Pages and Images/Illustrations in book
Front matter:
17
Main content:
268
Illustrations:
63
Tables:
14
eBook ISBN:
9783110429022
Hardcover ISBN:
9783110438130
Paperback ISBN:
9783110578553
Audience(s) for this book
Economists and practitioners involved with the strategic orientation of SMEs
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
