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Re-Understanding Media
Feminist Extensions of Marshall McLuhan
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Edited by:
Sarah Sharma
Language:
English
Published/Copyright:
2022
About this book
The contributors to Re-Understanding Media advance a feminist version of Marshall McLuhan’s key text, Understanding Media: The Extensions of Man, repurposing his insight that “the medium is the message” for feminist ends.
Author / Editor information
Sarah Sharma is Associate Professor and Director of the Institute of Communication, Culture, Information and Technology at the University of Toronto, Mississauga. She was the director of the McLuhan Centre for Culture and Technology from 2017 to 2022. Sharma is author of In the Meantime: Temporality and Cultural Politics, also published by Duke University Press.
Rianka Singh is Assistant Professor in the Department of Communication and Media Studies at York University, Toronto.
Rianka Singh is Assistant Professor in the Department of Communication and Media Studies at York University, Toronto.
Reviews
“This brilliant collection thrillingly updates and interrogates Marshall McLuhan’s work, with abundant insights from feminist and critical race studies. Starting from the insight that ‘the medium is the message,’ Re-Understanding Media refuses the idea of technology as a mere tool, instead showing how it is a structuring form of power—from incubators to platform heels to facial recognition scanners. A challenging and important book.”
-- Rosalind Gill, City, University of London
“Correcting the lack of feminist and critical race considerations in the body of work of media ecologist Marshall McLuhan, [Re-Understanding Media] explores the gender and racial power dynamics inherent in media technology. . . . The various modes of analyses presented—such as semiotic analysis, autoethnography, and interviews—also demonstrate the breadth of methodologies used in feminist and critical race media studies. Highly recommended.”
-- K. Gentles-Peart Choice
"Re-Understanding Media’s rich provocations to the field and its foundations make it a work of clear and compelling interest for media theorists and feminist scholars, artists, and activists in and outside the academy—if not, perhaps, a heartening read for devoted disciples of McLuhan."
-- Eden Rea-Hedrick The Communication Review
Topics
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Frontmatter
i -
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Contents
v -
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Preface: The Centre on the Margins
vii -
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Acknowledgments
xiii -
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Introduction
1 - Part I Retrieving McLuhan’s Media
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1 Transporting Blackness
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2 Sidewalks of Concrete and Code
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3 Hardwired
51 -
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4 Textile, the Uneasy Medium
68 - Part II Thinking with McLuhan: An Invitation
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5 Dear Incubator
87 -
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6 Wifesaver
98 -
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7 “Will Miss File Misfile?”
119 -
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8 Computers Made of Paper, Genders Made of Cards
142 -
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9 Sky High
163 - Part III Media after McLuhan
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10 Scanning for Black Data
179 -
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11 3D Printing and Digital Colonialism
192 -
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12 Toward a Media Theory of the Digital Bundle
208 -
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Afterword
225 -
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Bibliography
233 -
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Contributors
255 -
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Index
259
Publishing information
Pages and Images/Illustrations in book
eBook published on:
March 23, 2022
eBook ISBN:
9781478022497
Pages and Images/Illustrations in book
Main content:
280
eBook ISBN:
9781478022497
Audience(s) for this book
Professional and scholarly;
