External Communication in Social Media During Asymmetric Conflicts
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Bernd Hirschberger
About this book
Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.
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Besprochen in:
https://aidnography.blogspot.com, 13.08.2021
Supplementary Materials
Topics
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Frontmatter
1 -
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Contents
5 -
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1. Introduction
9 -
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2. Conceptualization
19 -
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3. Theory – Explaining the selection of strategies of external communication
33 -
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4. Case selection, research design & methodology
87 - Empirics I – Identifying strategies of externalcommunication in the conflict in Israel and Palestine
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5. Empirics I – Identifying strategies of external communication in the conflict in Israel and Palestine
119 - Empirics II – The impact of the operational environment on the selection of the strategy of external communication in the conflict in Israel and Palestine
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6. Empirics II – Interests
139 -
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7. Empirics II – Opportunities
169 -
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8. Empirics II – Crisis communication and alternative explanations
225 -
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9. Conclusions
235 -
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10. Literature and sources
251