werkbund – bauhaus - hochschule für gestaltung ulm / werkbund – bauhaus – ulm school of design
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Eva-Maria Seng
About this book
This volume surveys the major German reform initiatives in the field of design in the 20th century. Their central point of departure was the creation of the German Werkbund in 1907, which in close cooperation with industry strove to achieve a new sense of quality in product development, exhibiting and advertising as well as to implement a fundamental reform of the education in the arts and crafts schools. The Bauhaus and the Ulm School of Design engendered the novel type of designer or industrial designer. All three reform processes were distinguished by the workshop principle and close cooperation with industry, innovative teaching as well as the development of novel forms of housing, living and communication. The volume further addresses the education of women at the Bauhaus and the reception of the Bauhaus and the Ulm School of Design.
New insights into the three major German reform initiatives in the field of design in the 20th century
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