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FTC Presses its Attack on Behavioral Advertising
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Charles H. Kennedy
Veröffentlicht/Copyright:
10. September 2013
Abstract
As online tracking for marketing purposes becomes more common in the U.S., the Federal Trade Commission is leading the effort to control those practices. This article examines the FTC’s guidelines for behavioral advertising and suggests that future enforcement efforts will concentrate on individual actions against companies that are alleged to have violated the guidelines. Also discussed in this article is a recent FTC action against a company’s use of online tracking.
Published Online: 2013-9-10
Published in Print: 2009-12-1
© 2013 by Verlag Dr. Otto Schmidt KG, Gustav-Heinemann-Ufer 58, 50968 Köln.
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- Masthead
- 10.9785/ovs-cri-2009-backmatter30
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- Ode to the Digital Single Market: And the Google AdWords case plays a part
- Lights And Shades on the Future of Keyword Advertising
- Regulating Social Networking: Lessons from Canada
- Social Networking and Blogging – An Employer’s Perspective
- FTC Presses its Attack on Behavioral Advertising
- Case Law
- Updates
- About the Authors
Artikel in diesem Heft
- Masthead
- 10.9785/ovs-cri-2009-backmatter30
- Articles
- Ode to the Digital Single Market: And the Google AdWords case plays a part
- Lights And Shades on the Future of Keyword Advertising
- Regulating Social Networking: Lessons from Canada
- Social Networking and Blogging – An Employer’s Perspective
- FTC Presses its Attack on Behavioral Advertising
- Case Law
- Updates
- About the Authors
