Chapters in this book

1. Frontmatter I
2. Contents V
3. Introduction 1
4. Chapter 1: Marketplace Dignity: A Framework for the Whole of Your Customer Journey 11
5. Chapter 2: Marketplace Dignity at the Pre-Consumption Phase: Starting with Respect 29
6. Chapter 3: Marketplace Dignity at the Evaluation Phase: Offering Choice with Respect 47
7. Chapter 4: Marketplace Dignity at the Consumption Phase: Experiences That Affirm Dignity 65
8. Chapter 5: Marketplace Dignity at the Post-Consumption Phase: Making It Stick Without Making It Hurt 85
9. Chapter 6: Marketplace Dignity: A New Conversation Begins 103
10. Epilogue 113
11. Acknowledgments 115
12. Notes 117
13. Index 131
14. About the Authors 137
15. About Wharton School Press 139
16. About the Wharton School 140
17. About Penn Press 141