Chapters in this book

1. Frontmatter i
2. Contents vii
3. Introduction: Why Can’t Life Be Fun? ix
4. Level 1 Getting into the Game: An Introduction to Gamification 1
5. Level 2 Game Thinking: Learning to Think Like a Game Designer 21
6. Level 3 Why Games Work: The Rules of Motivation 37
7. Level 4 The Gamification Toolkit: Game Elements 57
8. Level 5 Game Changer: Six Steps to Gamification 73
9. Level 6 Epic Fails: And How to Avoid Them 89
10. Endgame: In Conclusion 105
11. Acknowledgments 111
12. Glossary 113
13. Additional Resources 117
14. Index 121
15. About the Authors 127
16. About Wharton School Press 129
17. About the Wharton School 130